Advantages of Video Translation for Indian Marketplaces
In a nation teeming with diverse cultures, languages, and dialects, India poses a unique challenge—and an extraordinary opportunity—for businesses. With 22 official languages and over 1,200 dialects, captivating regional audiences demands video localization as a prerequisite.
As video content surges to the top of the content consumption hierarchy in India, localization is no longer elective. Instead, it serves as the gateway to deeper connections with regional audience segments.
A recent KPMG report revealed that a staggering 75% of Indian internet users gravitate towards content authored in regional languages.[1] Consequently, a company harboring aspirations for national influence cannot overlook video localization.
In this insightful post, we delve into the monumental advantages of video localization in India and outline how VerboLabs can propel you forward across linguistic boundaries.
What is Video Localization?
Video localization encompasses adapting video content to cater to the language, customs, and preferences of a specific audience. This process extends beyond straightforward translation:
- Dubbing or voiceovers in the local dialect
- Alternatives in culturally appropriate syntax for subtitles
- On-screen text and graphic adjustments
- Reworking references, images, or idioms for relevance
International heavyweights, like Amazon India, localize their marketing videos into Hindi, Tamil, Telugu, and Bengali to forge connections beyond metropolitan cities.[2]
Top 7 Benefits of Video Localization in India
1. Reaching Out to Wider Regional Audiences
Video localization empowers brands to break out of the English-speaking metropolises and connect with audience segments in Tier 2 and Tier 3 cities where regional language usage predominates. A health app, for instance, achieved a 40% increase in downloads from rural Maharashtra when it localized its promotional video into Marathi.[3]
2. Boosting Engagement and Retention
Viewers stay longer and interact more when they encounter content in their native tongue. Regional language videos in India receive 60% higher engagement on YouTube.[4] This deep-seated bond fosters long-lasting viewer relationships.
3. Enhancing Brand Credibility and Trust
By catering to the audience's language, businesses demonstrate cultural sensitivity and empathy. This point of connection positions your brand as trustworthy and authentic, especially in the education, healthcare, and finance sectors.[5]
4. Amplifying Conversion Rates
When the message is crystal clear, action follows. Businesses have observed up to 30% higher conversion rates when incorporating localized videos for product demonstrations or app explanations.[6]
This trend is particularly salient in the localized e-learning content domain, where comprehension plays a crucial role.[5] Explore our E-learning Localization Services for further details.
5. Economical Method for National Scalability
Shooting distinct videos for each market is not required. A single master video can be repurposed into numerous regional variations, thereby saving time and production costs.
6. Facilitating Multilingual SEO and Visibility
Localized subtitles and descriptions bolster your visibility on platforms like YouTube and Google Search. This enhanced SEO in local markets generates organic traffic for your video content.[7]
7. Indispensable for Government, Healthcare, and Education Campaigns
Government entities and NGOs rely on localized videos to reach non-Hindi speaking populations. Healthcare campaigns substantially benefit by making vital information accessible to everyone.[8]
Industries That Benefit Most from Video Localization
Numerous sectors have documented notable return on investment through localized video content:
- E-learning platforms offering regional language courses
- Healthcare providers educating patients across India
- E-commerce companies promoting products in native languages
- Entertainment and OTT platforms releasing multilingual content
- Government and NGOs spearheading awareness campaigns[9]
If your organization falls under any of these categories, you will derive benefits from our Dubbing and Voice Over Services.
Why Choose VerboLabs for Video Localization in India
At VerboLabs, we excel in helping Indian and global enterprises localize their videos with accuracy. Here's why businesses entrust us:
- Over 120 language options, including Hindi, Tamil, Bengali, Telugu, Kannada, Malayalam, and obscure dialects
- Comprehensive services ranging from transcription, translation, voiceovers, editing, and quality checks
- Native translators and voice artists proficient in cultural understanding
- AI-augmented workflows for speed, underpinned by expert human editors
- Transparent pricing for businesses of every size
- Custom packages catering to bulk or enterprise video localization needs
Whether you require a single video dubbed or a multilingual advertising campaign, VerboLabs delivers.
Conclusion: Localize to Prosper in India's Multilingual Market
India's digital users have a penchant for regional language content. Video localization bridges the divide between your brand and your audience by delivering content tailored to their specific needs and preferences.
With advantages ranging from higher engagement and trust to improved SEO and national scalability, investing in professional video localization is a strategic business move.[10]
Looking to Localize Your Videos? Connect With Us.
At VerboLabs, we aide brands in mastering India's multilingual landscape. Whether you're executing a regional ad campaign or localizing your e-learning modules, we've got you covered.
[1] https://www.moniline.com/blog/india-social-media-statistics-2021/[2] https://indiabusinessinsights.in/magazine/just-do-it-in-hindi-localised-content-is-the-key-to-success-in-india/[3] https://digitaldaily.in/healthcare/5-ways-mobile-localization-can-help-you-succeed-in-india/[4] https://blog.hubspot.com/video-marketing/youtube- statistics-2021[5] https://blog.hubspot.com/video-marketing/why-video-marketing-works[6] https://blog.hubspot.com/video-marketing/youtube- statistics-2021[7] https://www.searchenginejournal.com/importance-of-video-content-seo-in-india/370208/[8] https://blog.hubspot.com/video-marketing/why-video-marketing-works[9] https://www.moniline.com/blog/india-social-media-statistics-2021/[10] https://www.moniline.com/blog/india-social-media-statistics-2021/
- As companies aim for national influence in India, video localization becomes an essential tool, catering to the language, customs, and preferences of diverse regional audiences.
- In the realm of finance, education, or self-development, demonstrating cultural sensitivity and empathy through localized video content can significantly boost a brand's credibility and trust among target audiences.
- Technology industries, home-and-garden businesses, and lifestyle companies can also capitalize on the benefits of video localization, as it allows them to reach wider audiences and achieve higher engagement, retention, and conversion rates.
