Advertising Agency Mischief Tapped by Opendoor Real Estate Company to Produce Super Bowl Commercial
Informal Revamp:
Hey there! Opendoor, the awesome real estate platform, is kicking off a game-changing marketing blitz for 2024 with a Super Bowl partnership! They're aiming to revamp the home selling scene, and Mischief @ No Fixed Address is along for the ride to make it happen.
You know how the Super Bowl is the unofficial start of home-selling season? That's why Opendoor is hopping onto the stage at the start of things, just as the real estate market starts to thaw from the winter chill.
David Corns, Opendoor's CMO, said the home buying and selling game is usually complicated and outdated, stuck in a century-old rut. Opendoor's got a solution: make it simpler and stress-free. According to Adweek, the Super Bowl campaign will show Opendoor in a unique and unexpected light, breaking away from typical ads.
Corns shared, "We're determined to reprogram consumer expectations that buying or selling a home has to be a headache. We believe that creativity, combined with the right partner, can turn this around, and that's why we're thrilled to team up with Mischief. They've got a history of easing complex problems with creativity."
Stress No More Selling
Opendoor's big debut with Mischief will zero in on home selling, a notoriously stressful process for sellers. New Opendoor research found that 78% of homeowners reckon selling a house is more stressful than dealing with an airport delay of over 10 hours during the holidays. And 66% say it's more stressful than hosting a crowded Thanksgiving dinner.
70% admitted that they're anxious about the sale price while 69% worry about their home selling within their desired timeframe. Nearly just as many are anxious about offers falling through or having to fix up their home to sell.
Opendoor wants their campaign to prove that they help reduce the stress factors because there are no last-minute repairs, showings, or staging, and homeowners can get an initial cash offer in minutes by sharing some basic info about their home online.
Greg Hahn, co-founder and CCO of Mischief, said, "It's only insane until someone does it." He added, "We were drawn to the Opendoor team because-like Mischief-they're shaking up an old way of doing things for decades. They've got big dreams to be just as unconventional with their storytelling as the story itself."
Opendoor recently teamed up with Alma as a creative and strategic partner. Their partnership kicked off with two campaigns targeting the 55+ age group, the first of which aired during The Golden Bachelor on ABC. Planned 2023 spend for Opendoor is $59 million, according to COMvergence.
Oh, and did you hear that Mischief snagged Adweek's 2023 U.S. Agency of the Year award for their brilliance at brand-building? Looks like Opendoor's in good hands! 😊
- In the anticipation of 2024, Opendoor, a leading real estate platform, plans to invest in technology and partner with Mischief to simplify the home selling process, traditionally known for being complicated and outdated.
- Tired of the stress associated with selling a house, homeowners can look forward to Opendoor's 2024 campaign that aims to showcase its ease and savings over traditional methods, much like the relief of a last-minute airport delay or a stress-free Thanksgiving dinner.
- Opendoor, a pioneering force in finance and real-estate industries, aims to allay homeowners' concerns regarding selling price, timeline, offers, and house preparation, offering a cash offer within minutes along with the convenience of eliminating last-minute repairs, showings, or staging.
- As part of their innovative approach, Opendoor has partnered with Alma for creative and strategic planning, kick-starting with two campaigns targeting the 55+ age group, and earmarked a spend of $59 million in 2023, according to COMvergence.
- The Super Bowl campaign, combined with the collaboration of Opendoor and Mischief, displays a unique blend of finance, real-estate, and technology, set to captivate consumers while demonstrating the bright future that lies ahead for the gold standard in hassle-free residential transactions.
