Agency's Role in Transforming Oakland into a Globe-trotting Set for Samsung Productions
In a move that underscores the adaptability of the advertising industry, Samsung has launched its global campaign for the Galaxy Note20, bypassing the need for remote shooting to overcome travel restrictions. The campaign, created by San Francisco agency Eleven, carries a positive message of gratitude and features people sharing notes of thanks.
The campaign showcases the Galaxy Note20 in a small slice of the Bay Area, demonstrating Eleven's ability to meet the client's requirements for locale and diverse talent, without the need for iconic landmarks such as the St. Louis arch or the Empire State Building. The decision to focus on a more localised setting is likely a reflection of the need for a universal vibe in global work for brands, a priority that remains despite the challenges posed by current circumstances.
The director of the global Samsung advertising campaign for the Galaxy Note20, filmed in San Francisco, is Joseph Kahn. His work captures the essence of the Bay Area, providing a unique and authentic backdrop for the Galaxy Note20. The campaign's focus on gratitude and everyday people creates a relatable and engaging narrative, further emphasising the brand's connection with its audience.
Travel restrictions have undoubtedly impacted the production of global work for brands, magnifying the challenge of creating a universal vibe. However, the need for remote shooting and production has not deterred Eleven from delivering a campaign that meets Samsung's global standards. The agency's success in producing a campaign that resonates with a global audience, while avoiding the use of remote shooting, is a testament to their creativity and adaptability.
In the world of global advertising, finding an international look and feel is crucial. Brands strive to create work that transcends cultural boundaries, appealing to a diverse audience. Despite the current challenges, the need for a universal vibe in global work for brands remains a priority, and agencies like Eleven are rising to the occasion, demonstrating that creativity and innovation can overcome even the most challenging of circumstances.
