AI Agent Takes Center Stage in Radio Technology Discussions at IBC 2025, Led by Studio-Based Innovation
IBC Show 2025 Highlights Key Technology Trends for Radio Broadcasters
The IBC Show, taking place from September 12-15 at the RAI Amsterdam, is set to be a pivotal event for radio broadcasters, with a focus on key technology trends shaping the future of the industry.
AI-Based Studio Assistance and Live Production Tools
One of the highlighted projects at the show is the "AI Assistance Agents for Live Production," led by Shure. This audio workstream explores the use of AI assistants in studios to help hosts manage production tasks with natural language commands.
Cloud Adoption and Virtualization for Content Workflows
Cloud-based tools, remote production, and virtualized mixing solutions are widely explored by radio broadcasters looking to streamline operations. These technologies are expected to be prevalent at the show, providing insights into next-gen workflows and AI-driven transformation.
Digital Switchover and Digital Radio Standards
WorldDAB, a organisation focused on digital radio and related standards, will update the growth of the DAB+ platform at the show. They will discuss recent launches in Turkey and Greece, trials in Ireland, Bosnia & Herzegovina, and Thailand, and initiatives in Germany and Switzerland.
Innovations in Audio Technology Hardware
Exhibitors such as AEQ will present established and new audio products, signaling ongoing hardware innovation at the show. These include advanced digital consoles, multichannel gateways, and wireless intercom systems, fitting modern workflows and mobile production needs.
Broader AI Implications and Media Fragmentation
AI's impact on music rights and copyright is a topic of relevance for radio broadcasters considering programming and licensing issues in an AI-driven environment. This is highlighted by the SwissRadioDay event.
Audience Engagement and Media Fragmentation
Insights from major media and entertainment players on audience engagement and media fragmentation will also be a part of the show.
Strong Cohort of Radio Technology Vendors
The show will feature a strong cohort of radio technology vendors tackling issues faced by the IBC radio community, including RF transmission, DAB+ equipment, automation, audio networking, and remote production.
WorldDAB Sessions at IBC 2025
WorldDAB’s involvement at IBC 2025 will include sessions on digital radio switchover and innovations in broadcast standards complementing these trends. Jacqueline Bierhorst, President of WorldDAB, will speak at the show, and WorldDAB will demonstrate its new DAB+ Automatic Safety Alert system.
Maintaining Visibility and Audience Reach
Maintaining visibility and audience reach across digital platforms like smart speakers and mobile apps is a challenge for the wider media industry, including the IBC radio community. Ensuring a strong and discoverable presence across platforms is key for the IBC radio community.
The Future of Broadcast Radio
The theme of the IBC Show this year is "shaping the future." WorldDAB will present a session, "Shaping the Future of Broadcast Radio," on Sunday, September 14, from 14:30-16:00 at the show, covering current trends in distribution, transmission, and consumption of content.
[1] Shure leads AI Assistance Agents for Live Production project at IBC Show 2025 [2] AI and Music Rights: A SwissRadioDay Discussion [3] IBC Show 2025: A Glimpse into the Future of Broadcasting [4] AEQ to Showcase Innovative Audio Solutions at IBC 2025
- At the IBC Show 2025, Shure is leading a project called "AI Assistance Agents for Live Production," demonstrating AI's role in studio assistance and live production tools.
- The SwissRadioDay event at the show will discuss the impact of AI on music rights and copyright, a relevant topic for radio broadcasters navigating programming and licensing issues in an AI-driven environment.
- The IBC Show 2025 is providing insights into the future of broadcasting, showcasing technology trends such as AI-based studio assistance, cloud adoption, digital radio standards, technological hardware innovations, audience engagement strategies, and solutions for RF transmission, DAB+ equipment, automation, audio networking, and remote production.
