AI Deepfake of Taylor Swift in Mandarin Sparks Concern
A deepfake video of Taylor Swift speaking Mandarin has sparked concern and debate. The AI-generated clip, created by Chinese startup HeyGen, has raised questions about potential misuse and regulation of generative AI.
HeyGen, now based in Los Angeles, uses advanced speech synthesis technology to create convincing deepfakes. Their tool can translate footage into 28 languages, synchronizing lip movements with a natural voice clone. This capability has led to concerns about potential abuse, such as scams and frauds, which have been on the rise globally.
The company's experimental project, Dream Track, aims to generate original song snippets featuring the AI-generated voice of selected artists. Nine artists, including Taylor Swift, have agreed to participate. However, the use of AI in music production also raises questions about the authenticity and integrity of the creative process.
China has enacted new laws governing generative AI use, mandating consent for manipulated likenesses and labeling deepfakes online. However, HeyGen's relocation to Los Angeles exempts it from these regulations, sparking skepticism about policy efficacy.
The AI-generated deepfake of Taylor Swift has highlighted the potential risks and ethical dilemmas posed by generative AI. As the technology advances, so too must regulations and public awareness to prevent misuse and protect individuals' rights.
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