Alpine brand welcomes Philippe Krief as its new chief executive officer
Renault Group's Alpine Brand Welcomes New Leader
In a significant move for the French automotive industry, Philippe Krief has been appointed as the new leader of Alpine, the iconic sports car brand owned by the Renault Group. The announcement was made by Luca de Meo, CEO of the Renault Group, in Boulogne-Billancourt, France, in July 2020.
Before taking the helm at Alpine, Philippe Krief held various prestigious positions in the automotive industry. He graduated from the Ecole Nationale Supérieure de Techniques Avancées and began his career at Michelin. He later joined the Fiat Group and worked for the Alfa Romeo brand. His industry experience continued at Ferrari, where he served as the Vehicle Department Director.
Prior to his new role, Philippe Krief was the CEO of Alpine and led the technical division for the Renault Group, as well as the EV subsidiary Ampere. He was also the VP of Engineering and Product Performance for the Alpine brand, a position he assumed on February 21, 2023.
Luca de Meo expressed his gratitude towards Laurent, who had led Alpine for two years, for establishing a clear and ambitious strategy for the brand. Under Laurent's leadership, Alpine has been positioned for long-term goals, and the brand is now preparing to enter a new phase of development.
Philippe Krief's appointment comes with high expectations. Luca de Meo trusts Philippe and his team to take Alpine to new heights and make the brand a symbol of the future of automotive manufacturing. The launch of Alpine's new vehicles is scheduled to start next year.
Philippe Krief brings a wealth of technical knowledge, great leadership qualities, and a proven track record to the project. After his experiences at Ferrari, he returned to Renault Group, demonstrating his commitment to the brand.
Alpine's new leader, Philippe Krief, has expressed his excitement about leading the brand and is eager to continue the work started by his predecessor, Laurent. With Philippe at the helm, Alpine is poised to become a brand of the future, pushing the boundaries of automotive technology and design.
