Anime female characters' debut in popular video games will be escalating, asserts Hololive CEO, following the inclusion of a vtuber in Death Stranding 2.
Hololive, the popular virtual YouTuber (VTuber) agency, is making strides to increase its involvement in the Western gaming industry. The company, which specialises in action RPGs and MMOs but covers a wide range of games, has ambitious plans to deepen its connections with game developers and publishers.
To achieve this, Hololive has established a U.S. office. This move is aimed at strengthening ties with the gaming industry and facilitating more regular collaborations. The strategic pivot also includes having its VTubers focus on popular Western game genres, such as competitive First-Person Shooter (FPS) games, to attract specific audiences and secure sponsorships and collaborations.
The CEO of Hololive's parent company, Cover, hinted at openness to VTuber integrations in well-known franchises like Call of Duty, reflecting a broadening of Hololive’s engagement in Western gaming culture. This could potentially include in-game content like VTuber skins.
The introduction of VTubers to gamers is a big goal for Cover. As evidenced by the Death Stranding 2 cameo, which featured Japanese-speaking VTuber Usada Pekora, collaborations like these help Hololive reach a wider audience.
Hololive's push toward gaming also includes plans to have VTubers appear in games that are popular in the US. For instance, Inugami Korone has official DLC for Sonic Frontiers, and Hoshimachi Suisei performs a song in Gundam GQuuuuuuX.
Tyler Colp, a seasoned author who has been covering videogames and PC hardware for 15 years, has reported on the unconventional appearances of Hololive VTubers in games. His hope is for these appearances to be as unconventional as delivering pizza to a bunny girl.
The CEO of Cover also aims to have many more collaborations in the future. Activision might be open to such collaborations, potentially including in-game content like VTuber skins in Call of Duty.
In summary, Hololive's plans involve increasing Western game collaborations through direct industry ties and growing their presence on Twitch to better target Western gaming communities, aiming for genre-specific talent and brand partnerships. The author's work includes reporting on games that are broken, beautiful, or bizarre, providing insights into the ever-evolving world of gaming.
- In an effort to capture the attention of Western gaming fans, Hololive is pushing for collaborations with popular game franchises like Call of Duty, potentially incorporating VTuber characters as in-game content.
- To attract a specific audience and secure sponsorships, Hololive's VTubers are focusing on popular Western game genres, such as competitive First-Person Shooter games.
- Cover, the parent company of Hololive, aspires to have VTubers appear in games that are popular in the US, like Sonic Frontiers and Gundam GQuuuuuuX, as showcased by Inugami Korone's official DLC and Hoshimachi Suisei's song performance.
