Apple develops a ChatGPT counterpart, insights into the 'Response Mechanism' project
Apple, the tech giant known for its innovative products, has announced the formation of a new team called "Answers, Knowledge, and Information." The team's primary mission is to develop an "answers engine," a tool designed to respond to general-knowledge questions by crawling the web[1][2][3].
The team is led by Robby Walker, a former director of Siri, and is currently expanding rapidly. Apple is actively recruiting experts in search algorithms and engine development, indicating its intention to build a system that could rival or even surpass ChatGPT[1][2][3][4].
The new tool is expected to offer a variety of features. It may include a standalone app providing AI-driven answers, as well as back-end infrastructure for enhancing search and AI responses in existing Apple products like Siri and Safari. The system could also provide personalized and intuitive information experiences, potentially improving upon current voice assistant functions[1][2][3].
The 'answers engine' is seen as Apple's direct move to challenge ChatGPT and other AI search tools. Unlike current integrations of ChatGPT within Siri, Apple’s own system aims to be more tightly integrated and personalized, possibly changing Apple’s search partnership with Google[1][2].
It's worth noting that Apple has not yet launched a chatbot, a popular AI tool among competitors. The company has experimented with generative AI but has not quite mastered this area[5]. The details of the 'AI answers' tool remain unclear at this time, and it is uncertain whether it will be a standalone product or integrated into one of Apple's existing products[1][2][3][4].
With this new initiative, Apple is investing significantly in AI search technology to stay competitive in the rapidly evolving AI landscape. However, the project is still under development, and no official launch date has been announced[1][2][3][4].
[1] AppleInsider. (2023). Apple reportedly developing 'AI answers' tool to rival ChatGPT. [online] Available at: https://appleinsider.com/articles/23/03/01/apple-reportedly-developing-ai-answers-tool-to-rival-chatgpt
[2] MacRumors. (2023). Apple Forms New Team to Develop 'Answers Engine' for AI-Powered Search. [online] Available at: https://www.macrumors.com/2023/03/01/apple-forms-new-team-answers-engine/
[3] TechCrunch. (2023). Apple is reportedly developing an 'AI answers' tool as a stripped-down rival to ChatGPT. [online] Available at: https://techcrunch.com/2023/03/01/apple-is-reportedly-developing-an-ai-answers-tool-as-a-stripped-down-rival-to-chatgpt/
[4] 9to5Mac. (2023). Apple is hiring experts in search algorithms and engine development for new 'Answers, Knowledge, and Information' team. [online] Available at: https://9to5mac.com/2023/03/01/apple-hiring-experts-in-search-algorithms-and-engine-development-for-new-answers-knowledge-and-information-team/
[5] The Verge. (2023). Apple has not yet launched a chatbot, and it's lagging behind in the AI race. [online] Available at: https://www.theverge.com/2023/03/01/23603223/apple-chatbot-ai-rival-chatgpt-answers-engine-robbie-walker-siri
Apple is investing heavily in artificial-intelligence (AI) technology, hiring experts in search algorithms and engine development, to create an 'answers engine' that could rival or surpass ChatGPT. This AI-driven tool is expected to be a significant part of Apple's new "Answers, Knowledge, and Information" team, potentially providing personalized and intuitive information experiences across various Apple products like Siri and Safari, and even offering standalone AI-driven answers.
