Apple's 'BSOD' Ad Celebrates Mac Stability Amidst Global IT Outage
Apple's latest ad, 'The Underdogs: BSOD', playfully references the 2024 global IT outage caused by Crowdstrike. The commercial, part of Apple's 'The Underdogs' series, features Patrick Wardle, an IT security specialist, discussing macOS security. It revives the classic Blue Screen of Death (BSOD) from Windows PCs, contrasting it with the stability of Macs.
The ad highlights Apple's Endpoint Security API, which restricts apps' direct access to the system kernel, contributing to macOS's security. Meanwhile, Microsoft has been working on a similar security architecture since mid-2025 to prevent kernel-level crashes. Their Quick Machine Recovery feature aims to help users quickly return to the desktop after a blue screen crash. In the ad, Apple uses the slogan 'Macs don't panic' to emphasize the stability of their products.
Apple's 'The Underdogs: BSOD' ad, featuring Patrick Wardle, showcases the company's confidence in macOS security. It playfully references past IT issues and contrasts them with the stability of Macs. Microsoft, meanwhile, continues to work on improving its security and recovery features.
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