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Appointment of Siddharth Dixit as the Chief Strategy and Transformation Officer

Placement of Siddharth Dixit as the Chief Strategy and Transformation Officer at Evoke plc, with the aim of promoting growth, mergers and acquisitions, and the implementation of their Value Creation Plan across worldwide brands.

Designates Siddharth Dixit as Chief Officer for Strategy and Transformation
Designates Siddharth Dixit as Chief Officer for Strategy and Transformation

Appointment of Siddharth Dixit as the Chief Strategy and Transformation Officer

Siddharth Dixit has been appointed as the Chief Strategy and Transformation Officer at Evoke plc, the global betting and gaming group behind brands like William Hill, 888, and Mr. Green.

With more than 15 years of international experience in corporate strategy, transformation, and business growth, Dixit brings a wealth of knowledge and expertise to his new role.

Dixit's earlier roles include positions at Deliveroo, Anheuser-Busch, The Economist, Boston Consulting Group, Accenture, Deloitte, and most recently, as the CFO of Camelot UK Lotteries Limited. He has worked with global leaders including Virgin Media O2, Deliveroo, and Anheuser-Busch.

In his new position, Dixit will lead corporate strategy, M&A, and business development at Evoke. He will join Evoke's Executive Committee and report directly to CEO Per Widerström.

Evoke plc has returned to sequential quarters of top-line growth, underpinned by a focused market framework, clear growth strategy, and transformational Value Creation Plan. Dixit's appointment is part of Evoke's ongoing strategic moves to build momentum through its Value Creation Plan.

Siddharth is confident that his skills and experience will be valuable as Evoke continues to build momentum and execute its focused growth strategy and Value Creation Plan. He is excited to join Evoke at an important stage in its journey.

Dixit was instrumental in shaping and delivering the growth strategy at Virgin Media O2. He is known for his proven track record of leadership and experience at several global sector-leading organizations.

Siddharth is looking forward to working with colleagues from across the Evoke Group to deliver long-term, sustainable growth and value creation. He is confident that his skills and experience will contribute significantly to Evoke's ongoing success.

Welcome aboard, Siddharth Dixit! We look forward to seeing the positive impact you will have on Evoke's growth and success.

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