Artificial intelligence-driven Web3 identity system introduced by Matchain and DataCurve
In the fourth quarter of 2025, Matchain, a Web3 identity and blockchain solutions provider, in collaboration with AI technology company DataCurve Inc., will unveil MatchAI - a next-generation AI infrastructure platform. This groundbreaking system is designed to transform fan engagement with sports, media, and entertainment through intelligent personalization and privacy-respecting digital identity tools [1].
At its core, MatchAI serves as a foundational intelligence layer, integrating identity, data, and AI-based intelligence to enable real-time personalization, behavioral insights, and context-driven interactions at a global scale [1].
One of the key capabilities of MatchAI is the creation of smart fan and player profiles. These profiles, developed using contextual AI agents, are dynamic and continuously updated, offering hyper-personalized engagement while maintaining privacy and transparent data practices [1]. This fosters trust among users and ensures authentic participation, enabling more meaningful connections between fans, teams, and brands.
Real-time contextual intelligence is another core capability of MatchAI. The platform powers interactive, data-driven experiences that quickly translate insights into activations, driving authentic participation and enabling more meaningful connections between fans, teams, and brands [1].
MatchAI embeds DataCurve’s FanZone™ AI suite within Matchain’s decentralized blockchain ecosystem. This integration allows MatchAI to leverage decentralized identity (MatchID), user tools (MatchHUB), and partner applications to provide a unified experience [1].
The platform will also be enhanced with multilingual assistants for intuitive onboarding and continuous support, with live feedback loops and analytics refining the user experience [1]. Smart onboarding, adaptive support channels, fraud detection, and identity scoring will be added to MatchID, turning static profiles into learning systems [1].
MatchAI opens avenues for monetization through AI-generated insights that lead to targeted promotions, token-based rewards, and adaptable sponsorship models [1]. MatchHUB, the main access point for decentralized applications and services, will be enhanced with AI-powered personalization, providing custom-tailored recommendations for content and services [1].
Partners will be able to monitor sentiment in real time, personalize offers based on behavioral signals, and activate interactive content around live events and merchandise [1]. MatchAI will be deployed by DataCurve and its network of clients, including major global partners such as PSG, across web, mobile, and social platforms [1].
In summary, MatchAI’s core is a vertically integrated AI infrastructure that merges advanced fan intelligence with decentralized identity systems, enabling real-time, data-driven personalization and engagement at scale within sports, media, and entertainment sectors [1]. This collaboration between Matchain and DataCurve aims to reshape the digital fan landscape and establish a new global standard for privacy-centric, intelligent fan engagement in the Web3 era.
[1] Source: Matchain press release, 2025.
MatchAI, the next-generation AI infrastructure platform unveiled by Matchain and DataCurve Inc., will allow fans and players to have dynamic, continuously updated profiles for hyper-personalized engagement in real-time. This platform will also feature Live feed integration, allowing partners to monitor sentiment and personalize offers based on behavioral signals during live events.
