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Artificial Intelligence-driven Web3 identity system presented by Matchain and DataCurve

Web3 identity and blockchain solutions provider Matchain, in partnership with Paris Saint-Germain (PSG), unveils MatchAI, a cutting-edge AI infrastructure platform.

AI-powered identity platform in Web3 unveiled by Matchain and DataCurve
AI-powered identity platform in Web3 unveiled by Matchain and DataCurve

Artificial Intelligence-driven Web3 identity system presented by Matchain and DataCurve

MatchAI, a groundbreaking AI infrastructure platform, has been developed by Matchain and DataCurve Inc. This innovative platform is set to revolutionize fan experiences in the sports, media, and entertainment sectors.

The core of MatchAI lies in its ability to personalize content and interactions for individual fans. By analyzing preferences, behaviours, and demographics, MatchAI tailors experiences to create highly customized interactions, enhancing engagement and satisfaction.

In addition to personalization, MatchAI supports real-time analytics and AI-driven interactions. This capability enables live fan engagement such as instant highlight generation, predictive coaching insights, and interactive media experiences.

Data integration and orchestration are also key strengths of MatchAI. By integrating various data sources—social media, live event feeds, and user behaviour—it provides a unified, actionable view that powers smarter fan experiences and targeted marketing.

Built on robust AI infrastructure, MatchAI is scalable and flexible, adapting to the dynamic demands of media and entertainment events.

The platform's capabilities extend to MatchID, Matchain's decentralized identity service. With MatchAI agents, MatchID will offer real-time intelligence and streamlined user interactions. MatchHUB, the main access point for decentralized applications and services, will be enhanced with AI-powered personalization for custom-tailored recommendations.

Partners like PSG will benefit from interactive content around live events and merchandise activated through MatchAI.

The foundation of MatchAI is DataCurve's FanZone suite, which enables smart fan and player profiles, contextual intelligence in real time, and new revenue pathways.

Live feedback loops and analytics within MatchHUB will refine the user experience, creating dynamic community interactions.

The collaboration between Matchain and DataCurve aims to reshape the digital fan landscape and establish a new global standard for privacy-centric, intelligent fan engagement in the Web3 era.

In the fourth quarter of 2025, developer tools and software development kits (SDKs) will be released via MatchHUB, inviting broader participation from creators, developers, and brands. Multilingual assistants will provide intuitive onboarding and continuous support within MatchHUB.

MatchAI will be deployed across web, mobile, and social platforms, allowing real-time sentiment monitoring and personalized offers based on behavioural signals.

With MatchAI, the future of fan experiences in sports, media, and entertainment is set to be more immersive, timely, and contextually relevant, fostering deeper emotional connections and increased fan loyalty.

  1. MatchAI's live feed analytics and AI-driven interactions enable instant highlight generation for football matches in the Champions League and European leagues.
  2. The platform's integration of social media, live event feeds, and user behaviour provides real-time data for contextually relevant recommendations during sports events, such as matches in the football season.
  3. By leveraging artificial-intelligence and technology, MatchAI creates personalized content and interactions for fans watching real-time sports events, increasing engagement and satisfaction.
  4. In the Web3 era, partners like PSG can benefit from interactive content around live sports events and merchandise, as well as targeted marketing driven by data integration and AI-powered personalization through MatchAI.

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