Artificial Intelligence's role in cinema and television: the pact struck between Netflix and the actors' guild
In an exciting leap for the film industry, the first fully AI-generated film, "Pirate Queen: Zheng Yi Sao," is set to be released in cinemas this July. The film, produced by Chen Zhuo, a 29-year-old engineer and co-founder of the world's first AI film studio, promises to redefine the boundaries of cinema.
The agreed rules for the film's production focus primarily on respecting copyright and personality rights of actors. While AI can be used to alter performances, replicate or generate an actor's appearance or voice using synthetic figures, it can only do so with explicit, written consent from the affected actors.
The script for the film was written by a human, as AI struggled with long dialogues and could not verify historical data about pirate leader Zheng Yi Sao or achieve emotional depth. However, AI was used extensively in the film's production, handling parts of the animation and post-production, and creating digital actors.
The production costs for the film remained manageable thanks to AI support, coming in at $139,191. In online gambling, AI is also being used to collect activities and present personalized offers, even convincing users with tailored bonus offers.
AI is being used in various industries, including online shopping, text and photo creation, online gambling, and player protection. It is also being employed in the film industry to collect data and present tailored offers to actors.
The German Actors' Association, the Production Alliance, and the trade union ver.di agreed on conditions related to the use of generative AI in film productions in February. However, the specific binding rules agreed upon between Netflix and the German actors' union, BFFS, remain confidential or undisclosed.
Despite some concerns, BFFS sees these binding AI agreements as an important sign, emphasizing the need to handle AI while respecting legal regulations and personality rights. AI should not be a nebulous bogeyman, according to BFFS's legal advisor, Bernard Stoerkmann.
It's unclear who is behind the music and voices in the film; there were casting calls suggesting human involvement. AI technology was used for images, scenes, and surroundings, replacing cameras, lighting, and sets in the film.
As AI steadily advances, it is making lasting changes in various industries, including film production. The first AI-generated film is coming soon, and it will be interesting to see how audiences and the industry react to this groundbreaking innovation.
Technology plays a significant role in the production of the upcoming AI-generated film "Pirate Queen: Zheng Yi Sao", as AI was used extensively in animation and post-production, creating digital actors. Meanwhile, in the realm of entertainment beyond movies, AI is being utilized in online gambling to collect activities, provide personalized offers, and entice users with custom bonus offers.
