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Artist Declares Innovation of Unprecedented Shade, Previously Theorized by Scientific Community

Yolo's name has been changed to Olo.

Shutterstock Image © 9gifts: Unspecified Image Provided
Shutterstock Image © 9gifts: Unspecified Image Provided

Artist Declares Innovation of Unprecedented Shade, Previously Theorized by Scientific Community

Art enthusiasts and science fans alike are buzzing about the latest artistic endeavor by British artist Stuart Semple. Claiming to have replicated a new color, dubbed "YOLO," Semple is selling this paint on his website for a cool £10,000. But the question is, is it the real deal?

University of California, Berkeley scientists recently made headlines when they claimed to have induced human eyes to see a previously unseen color using laser pulses. They called this color "OZO," and Semple seems to have taken inspiration from this groundbreaking discovery. However, scientists like Austin Roorda have clarified that OZO can't be recreated outside of their experiment, highlighting that it's essentially an optical illusion induced by manipulating the way human vision perceives color.

Despite this, Semple insists that he's gone to great lengths to create a unique paint product that aligns with the OZO experience. To achieve this, the artist has incorporated fluorescent optical brighteners, which absorb ultraviolet light and re-emit it as visible blue light. This gives the materials an appearance that's brighter and whiter, perhaps mimicking the intensity of OZO.

Semple's artistic defiance against corporate and scientific appropriation of certain colors is nothing new. In 2016, he created a remarkably matte black paint in response to the exclusive licensing of Vantablack, a coating that absorbs almost all light, to artist Anish Kapoor. More recently, he also released a super pink pigment as a response to another artist's exclusive rights to a particular color. Semple's "YOLO" paint can be seen as another bold move in his quest to democratize the art world's color palette.

It's important to note that OZO cannot be replicated on screens or through regular pigments due to its unique method of perception. Thus, while "YOLO" paint may appear as a light teal, its inspiration and intended effect are far more complex, aiming to capture the vividness and intensity of OZO.

So, is Stuart Semple's "YOLO" paint the real deal? It's up for debate, but one thing's for sure – it's certainly sparking interest and conversations in the art and science communities! If you're an artist, you can grab a bottle of "YOLO" for as low as £29.99 – a fraction of the £10,000 price tag for non-artists. Whether or not it accurately represents OZO, it's clear that Semple's paint is creating a splash in the world of art and color perception.

  1. Gizmodo, a tech-focused publication, has discussed the controversial Yolo paint created by British artist Stuart Semple, priced at a staggering £10,000.
  2. semplicità di Yolo, a paint that imitates the vibrancy of the elusive OZO color, is one of Semple's latest creations, following his past efforts to challenge color exclusivity in the art world.
  3. Researchers at the University of California, Berkeley, have made headlines for inducing human eyes to perceive a never-before-seen color, OZO, using laser pulses.
  4. Despite the claims that Yolo cannot accurately represent OZO, the paint still offers an intriguing fusion of technology, art, and science, generating interesting conversations within the art and science communities.
  5. Health-and-wellness, fitness-and-exercise, and lifestyle enthusiasts, as well as entertainment-seekers, might also find themselves drawn to the fascinating debate surrounding Stuart Semple's adventure into uncharted territories of color perception.
  6. Fluorescent optical brighteners are integrated into Yolo paint to emit visible blue light, creating a brighter and whiter appearance that some believe mirrors the intensity of the OZO color.
  7. The future of art seems to be inextricably linked to advancements in technology and science research, with artists like Stuart Semple pushing the boundaries of what is possible, blurring the lines between various domains and captivating audiences worldwide.

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