Audience Insight Solution Combines from VideoAmp and Captify, incorporating Search Intelligence
LIGHTNING UP AD CAMPAIGNS:
NEW YORK - Media measurement company VideoAmp and real-time audience and insight provider Captify are revolutionizing the ad game with a groundbreaking collaboration. This dynamic duo has developed a solution, christened as scalable, identity-based search-lift measurement, which bridges the gap between household-level ad viewership and real-world search behavior.
Say goodbye to guesswork, as this integration embarks on uniting VideoAmp’s VALID™ identity graph with Captify’s Search Intelligence and proprietary semantic technology. This symphony promises to deliver valuable, intent-based insights about ad efficacy, keeping it real and straightforward.
The partnership marks VideoAmp’s maiden venture with a search outcomes provider, expanding its existing connections with various vertical market providers. This novel union constitutes a privacy-friendly, 100% deterministic solution that merges VideoAmp’s robust big data and technology engine, VALID, with Captify’s search intelligence.
This fusion bestows advertisers with unparalleled visibility into real-world outcomes during active campaigns, thereby paving the way for smarter investment decisions and campaign optimization.
To put it plainly, Captify’s semantic technology sheds light on the context behind search queries. Their sophisticated engine, equipped with machine learning and natural language processing, delves deep into the reasons behind each search. For instance, a query for "Malibu" could signify a vacation in California or a Chevrolet purchase. The marriage of these search results with VideoAmp’s VALID identity graph elevates the measurement precision, communicating a clear picture of ad influence on user engagement.
Captify’s search intelligence, skillfully weaved with VideoAmp’s cross-platform linear and digital viewership data, dissects a level of potency and insight that was previously inaccessible in the market. Traditional brand lift studies often depend on tiny, recall-based panels, gauging passive recognition. However, this new solution measures active intent, a concept far more significant in indicating ad impact.
Advertise, optimize, and make money! With this newfound power, your ad campaigns will ascend to new heights and conquer new frontiers.
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- This collaboration between VideoAmp and Captify, rooted in digital technology, unlocks a scalable, identity-based search-lift measurement solution that bridges viewership and real-world search behavior.
- The union of VideoAmp's VALID™ identity graph and Captify's Search Intelligence, powered by artificial intelligence and machine learning, offers advertisers an intent-based insight into ad efficacy, providing a more accurate picture of ad influence on user engagement.
- The integration of Captify's semantic technology with VideoAmp's cross-platform linear and digital viewership data redefines the market by offering a 100% deterministic, privacy-friendly solution that promises smart investment decisions and optimized ad campaigns.
- By embracing data-and-cloud-computing solutions from VideoAmp and Captify, advertisers can unlock unparalleled visibility into real-world outcomes during active campaigns, paving the way for profound insights and progress in the ad industry.
