Austrian Startup Storyblok Conquers Global Market with Innovative CMS
Austrian startup Storyblok has achieved remarkable global entry with its innovative content management system (CMS). Founded in 2014 by Dominik Angerer and Alexander Feiglstorfer, the company combines a Headless CMS with a real Visual Editor, catering to both developers and marketing teams. Storyblok's profitability was swift, achieved just three months after its inception.
Storyblok's co-founder and CEO, Dominik Angerer, adopted an international mindset from the start. He assembled a tough selection of executives, including three advisory boards, to maintain the company's product focus. Instead of using Scrum, Storyblok employs Shape Up for structure and efficiency.
The company's remote-first approach was implemented before the COVID-19 pandemic, with no offices and 100% remote work. This strategy, coupled with a clear global vision, has allowed Storyblok to scale rapidly. It now serves customers in 130 countries, including the US and China, with an English-only website from day one.
Storyblok's AI approach involves automated, personalized content distribution on verified data. The goal is to create a knowledge base accessible via agents. This innovative strategy, combined with a CMS built for both developers and marketers, has driven Storyblok's growth. The company actively seeks leadership, having interviewed 47 candidates for the position of Vice President of Sales.
Storyblok's success story is one of international focus, innovative technology, and strategic leadership. From its founding in Austria to serving customers worldwide, the company's CMS has proven to be a valuable tool for both developers and marketing teams. With its AI-driven content distribution and remote-first approach, Storyblok continues to scale and innovate in the global market.
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