Bangladesh's Growing Cat Food Market Sees Local Brand Chonk Challenge Imports
The Bangladeshi cat food market, valued at BDT 5 billion (US$43 million), is dominated by imports, with local production facing challenges due to high import taxes and quality concerns. Despite these hurdles, the market is growing at a robust pace, driven by increasing middle-class populations and urbanization. The first local brand, Chonk, has entered the scene, offering cheaper alternatives to imported cat food.
The Bangladeshi pet market, with cats accounting for 90% of pet ownership, is expanding at yearly rates of 10% to 15%, fueled partly by the Covid-19 pandemic's surge in pet adoptions. During the 2024-25 marketing year, approximately 32,156 metric tons of cat food were imported, primarily from China, Thailand, and Turkey. Companies like RFL Group and Pran-RFL Group have pioneered local cat food production.
Chonk, the first local brand, launched in 2024, pricing its dry cat food at 332 taka (US$3.20) per kilogram, undercutting imported cat food options. The Bangladeshi government aims to replace imports with local production through favorable policies, addressing concerns about fake or dangerous cat food entering the market.
The Bangladeshi cat food market, driven by urbanization and pet humanization trends, is poised for growth. Local production, led by brands like Chonk, offers cheaper alternatives to imported cat food. With government support for import replacement, the market is expected to thrive, ensuring stricter quality control and meeting the growing demand for cat food.
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