Binance announces a $10 million airdrop and plans for Spot Listing of Lombard (BARD) for BNB holders
Binance, the global cryptocurrency exchange, has announced the launch of a HODLer Airdrop for Lombard (BARD) tokens, worth approximately $10 million. The airdrop is equivalent to 1% of BARD's 1 billion-token supply.
Lombard, a new player in the cryptocurrency world, aims to facilitate the integration of Bitcoin into decentralized finance. The institution was first listed as a crypto trading platform by BX Digital, a subsidiary of the Stuttgart Stock Exchange, which received regulatory approval in March. BX Digital aims to start trading within the following months, roughly around late September 2023, with initial trading partners including Swiss banks like Sygnum Bank and Incore Bank.
Deposits for BARD will start on September 17 at 12:00 UTC, and trading will begin on Binance on September 18 at 11:00 UTC. Available pairs for BARD trading include USDT, USDC, BNB, FDUSD, and TRY. Withdrawals for BARD will follow after liquidity is established.
Binance has confirmed a zero listing fee for BARD and has assigned it the seed tag. The BNB Smart Chain and Ethereum smart contract addresses for BARD are 0xd23a186a78c0b3b805505e5f8ea4083295ef9f3a and 0xf0DB65D17e30a966C2ae6A21f6BBA71cea6e9754 respectively.
Lombard's full-stack infrastructure is available to developers to integrate Bitcoin functionality into smart-contract worlds. The integration of BTC functionality into smart-contract worlds by Lombard can unlock liquidity in a way similar to wrapped Bitcoin (wBTC), but with greater cross-chain flexibility.
Binance takes hourly snapshots during the eligibility window to calculate average holdings for HODLer Airdrops. Rewards from HODLer Airdrops appear in users' spot accounts within 24 hours of the airdrop announcement. An additional 10 million BARD tokens are reserved for marketing initiatives six months down the line.
BNB holders can qualify for HODLer Airdrops by subscribing to Simple Earn (flexible or locked) or On-Chain Yields. Institutional adoption of Bitcoin Layer-2 solutions has grown exponentially in 2025, with the need for companies to seek yield and faster settlement. Lombard seeks to meet the demand for scalable solutions that natively support BNB Smart Chain and Ethereum from day one.
It's worth noting that no new information about the BARD token, its trading, or its supply was provided in this announcement. However, Lombard aims to increase on-chain utility by linking Bitcoin with decentralized finance. The airdrop is a significant step towards increasing the visibility and adoption of the BARD token.
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