Bitcoin Gift Cards Expand Availability to Almost 400,000 Retailers Via Fold Taps Blackhawk Partnership
In a significant move to make Bitcoin more accessible to the mainstream, Fold, a Nasdaq-listed digital assets company, has partnered with Blackhawk Network. This collaboration aims to expand the distribution of Fold's Bitcoin Gift Card to over 400,000 retail and digital consumer touchpoints across the United States.
The partnership, announced on July 31, 2025, leverages Blackhawk's extensive network, which includes retail chains, loyalty programs, and e-commerce channels. This move effectively opens access to major U.S. digital retailers and plans for in-store availability, enabling Fold to tap into the massive $300 billion U.S. gift card market.
Fold's Bitcoin Gift Card allows people to pass on Bitcoin in physical form, which can be redeemed on various platforms, not just the Fold App. Recipients can redeem their gift cards without needing a crypto wallet, making Bitcoin gifting simpler and more accessible to everyday consumers.
Fold's Chairman and CEO, Will Reeves, stated that the partnership will open access to millions of consumers who use gift cards. The collaboration is intended to integrate Bitcoin into financial tools and channels that consumers already understand.
Fold, which began trading publicly on the Nasdaq Composite in February under the ticker FLD, is among the few digital assets companies to be publicly traded. The company allows customers to accrue Bitcoin rewards using its services and buy Bitcoin through its platform without fees.
Interestingly, Chicago-based private equity firm GTCR is reportedly in talks to acquire Blackhawk, Fold's partner in the Bitcoin gift card initiative. This potential acquisition could further strengthen Fold's position in the growing digital assets market.
The Twitter handle for Fold Bitcoin is @fold_app. For more information, visit Fold's official website.
Sources:
- The Crypto Basic
- Coin Central
- Ainvest
- Stock Titan
- Fold's Bitcoin Gift Card, which can be used on various platforms without needing a crypto wallet, is now accessible at over 400,000 retail and digital touchpoints in the United States, thanks to the partnership with Blackhawk Network.
- As part of its initiative to make Bitcoin more accessible, Fold, a Nasdaq-listed digital assets company, allows customers to accrue Bitcoin rewards and buy Bitcoin through its platform without fees.
- With the collaboration with Blackhawk Network, Fold aims to integrate Bitcoin into financial tools and channels that consumers already understand, opening access to millions of consumers who use gift cards.
- In the growingcrypto market, Fold, a digital assets company that began trading publicly on the Nasdaq Composite in February under the ticker FLD, is among the few to be publicly traded.
- GTCR, a Chicago-based private equity firm, is reportedly in talks to acquire Blackhawk, Fold's partner in the Bitcoin gift card initiative. This potential acquisition could further strengthen Fold's position in the cryptocurrency business.
- To learn more about Fold and its Bitcoin services, follow @fold_app on Twitter or visit Fold's official website for detailed information.
