Broadcasting Company NBCU Introduces Dynamic Weather Functions in Local TV Applications
NBCUniversal Local has rolled out new weather products on the mobile apps of its NBC- and Telemundo-owned stations, serving 30 U.S. markets and Puerto Rico, including New York, Los Angeles, Chicago, Dallas-Fort Worth, San Francisco, Houston, Washington, Philadelphia, Boston, and Miami.
The updated apps come with a host of new features designed to make weather information more accessible and personalized.
Streamlined Layout and Customization
The new design prioritizes personalization with customization features, allowing users to tailor the app to their preferences. The streamlined layout helps users quickly access essential data and information.
Enhanced Display and Legibility
The redesign also includes an enhanced display that uses larger fonts to increase legibility. The app's new design employs easy-to-understand icons, making it easier for users to navigate through the app.
New Weather Products and Features
The new weather products feature customization tools, a streamlined layout, and a new design. Users can now control the display of radar features such as layers and overlays, providing them with more control over the information they receive.
Advanced settings help users more easily manage weather alerts and notifications, ensuring they stay informed about potential weather changes.
Walkthrough and Customization Guidance
A highlighted 'new' setting will appear in the app settings after the update. Users can tap this setting to view a walkthrough introducing the updated weather experience and providing customization guidance for the new weather product.
Availability Across Languages and Platforms
The English- and Spanish-language weather sections are now available across all 35 NBC- and Telemundo-owned stations' apps for iOS and Android.
NBCU Local Executive Vice President of Multiplatform Lora Dennis stated that the new experience serves users how they want and when they want to keep them informed and safe.
The redesign of the weather products for the mobile apps of the NBC- and Telemundo-affiliated stations was carried out by Sinclair Broadcast.
For users with updates enabled, the new version of the weather product will be automatically installed. Users without automatic updates must manually update the app to access the new features.
In conclusion, the updated weather apps offer a more streamlined, personalized, and user-friendly experience, making it easier for users to stay informed about the weather in their area.
