BYDto Establish Europe Headquarters in Hungary
BYD, the mammoth electric vehicle player, is ramping up its global domination. The Chinese automaker has picked Hungary as the location for its European hub, set to create a whopping 2,000 new jobs [1][5]. This hub will serve as a nerve center for sales, customer service, testing, and development of models tailored for local markets, all part of BYD's ambitious plan to sell half of its vehicles abroad by 2030 [5].
Chairman Wang Chuanfu announced the plans at a press conference with Hungarian Prime Minister Viktor Orban. BYD is not new to the Hungarian scene; it has already set foot in the country with its first European factory in Komarom, which opened in April 2016, and a second plant currently under construction [5].
Hungary's welcoming policies towards foreign investment have made it a prime spot for companies like BYD, contrasting with the stance of several other EU member states [5]. This hub will be situated in Budapest's 11th district near the Danube River, a major industrial area [1][5].
With its foothold in Hungary, BYD seeks to steer clear of intense domestic competition and tap into the vast European market. In fact, the company anticipates a future where the majority of its profits will come from overseas markets [5]. Although BYD is considering expanding to North America, it currently has no immediate plans due to geopolitical factors [5].
The European market, despite tariffs on imported electric vehicles, remains an attractive proposition for BYD. To circumvent these tariffs, BYD intends to manufacture vehicles in Europe for the European market [5]. BYD's strategic move paid off in 2021, when it surpassed Volkswagen to become the leading automaker in China, the world's largest car market [5].
BYD's global sales have been on the rise, with its 2020 figures just falling short of US automakers Ford and General Motors [5]. With its new European hub, BYD aims to provide more targeted service, upgrade local supplier networks, and foster collaborative R&D projects with Hungarian universities [1][4][5].
- BYD
- China
- Hungary
- Electric Vehicles
[1] Reuters, (2025), [Link][2] ntv.de, (2025), [Link][3] jki/rts, (2025), [Link][4] NEPA.gov.HU, (2025), [Link][5] BYD Investor Relations, (2025), [Link]
- BYD's employment policy will expand significantly in Hungary, as part of its strategy to create 2,000 new jobs.
- The European hub in Hungary will be a crucial manufacturing base for BYD, producing vehicles tailored for local markets.
- BYD's decision to establish its European hub in Hungary is influenced by the country's favorable industry policies towards foreign investment.
- To increase its presence in the European finance and energy sectors, BYD is also looking to invest in collaborative R&D projects with Hungarian universities.
