Charitable contributions have become increasingly digital, with young generations such as Gen Z and Millennials leading this trend.
A new study, part of the annual Donare 3.0 research, has shed light on a significant change in charitable giving habits among the Italian public. The survey, conducted by Bva Doxa, focused on a representative sample of Italian internet users aged 18 to 64, aiming to understand the preferences of donations among the Italian public.
The results suggest a clear preference shift towards digital donations over cash donations among the digitally mature public. This trend mirrors a broader shift towards digital methods for charitable giving, driven by the ease, convenience, and integration with digital identity tools in Italy.
The study compared generations, finding that the preference for digital donations is particularly strong among the digitally mature public. Solidarity gifts, associations, and crowdfunding platforms are all areas where digital donations are preferred over cash.
Italy's increasing digital maturity, with initiatives like the European Digital Identity Wallet experimentation in Trento and digital innovations promoted by Fondazione Bruno Kessler, are playing a crucial role in facilitating and encouraging the use of digital platforms for donations. This infrastructure supports the preference for digital over cash donations among digitally savvy citizens.
While the Donare 3.0 research does not provide exact statistics or percentages, it does confirm a growing trend of digital donation preference in line with Italy's broader digital adoption landscape. For more precise figures or direct excerpts from Donare 3.0, consulting the original research report or the official channels of the study would be recommended.
In conclusion, the Donare 3.0 research indicates a transition towards digital donations in Italy, reflecting the country's increasing digital maturity and the growing preference for digital methods of charitable giving among the public.
- The growing preference for digital donations among the Italian public is spurred by the integration of digital identity tools and the ease of using digital platforms, which is a result of the country's increasing digital maturity.
- As digital methods of charitable giving, such as solidarity gifts, associations, and crowdfunding platforms, become more prevalent, it is evident that a shift towards digital donations is taking place in Italy's business and finance sector.
