China Mobile's 5G-A Network Monetisation Strategy Scores with Football Fans
China Mobile Shanghai has unveiled a novel 5G-A network monetisation strategy, tested during the Shanghai Shenhua vs Chengdu Rongcheng football match on September 21, 2025. The initiative, named '5G-A Exclusive Package for Shenhua Football Fans', combines network performance with fan-specific benefits, raising questions about the future of such strategies in the telecommunications industry.
The package, which includes network acceleration, Migu streaming access, unlimited video ringback tone downloads, and club merchandise, was tested during the high-profile match at Shanghai Stadium. Despite 80,000 users accessing the network simultaneously, subscribers achieved download speeds of up to 600 Mbps, demonstrating the potential of the 5G-A network.
The strategy, aimed at driving quality growth in saturated markets, seeks to convert advanced network capabilities into revenue by offering differentiated user experiences. Huawei's GainLeap solution and AI-powered intelligent wireless boards played a pivotal role in the network's performance and differentiation. China Mobile Shanghai aims to serve 200,000 Shenhua fans with this package, providing a measurable benchmark for assessing commercial viability. The approach also serves as a test case for how deeply integrated AI capabilities in network infrastructure can enable new business models.
The 5G-A network monetisation strategy tested by China Mobile Shanghai during the Shanghai Shenhua match has shown promising results. With speeds up to 600 Mbps even with high user load, and a package tailored to football fans, it offers a glimpse into the future of telecommunications industry revenue generation. As the company aims to serve 200,000 fans, the initiative provides a tangible way to assess the commercial viability of such strategies.
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