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China's Middle Class Drives New Economy Boom via E-commerce

The Chinese middle class is transforming consumer behaviour. E-commerce platforms are at the heart of this New Economy boom.

In this image there is a super market, in that super market there are groceries.
In this image there is a super market, in that super market there are groceries.

China's Middle Class Drives New Economy Boom via E-commerce

The Chinese middle class, now numbering nearly 400 million, is driving a significant shift in consumer behaviour. This, coupled with the country's online retail market being larger than the next ten largest markets combined, is fuelling growth in the New Economy. E-commerce platforms play a pivotal role in this development.

China's economic evolution is evident in its consumer market, where e-commerce platforms are dominant. As wealth increases, consumers are turning to innovative technologies, healthcare services, pharmaceuticals, consumer, and luxury goods. The MarketGrader New China ESG Index, tracked by the VanEck Vectors New China ESG UCITS ETF (ISIN: IE0000H445G8), reflects this shift. It includes companies from sectors like non-essential and essential consumer goods, healthcare, and technology. The index selects the 100 companies with the strongest fundamentals, continuously evaluating them based on growth, valuation, profitability, and cash flow.

Notably, the groundbreaking e-commerce platforms in China, which are part of this index, are not explicitly named in the provided news articles. However, their impact on the market is undeniable.

The Chinese New Economy, propelled by the expanding middle class and online retail market, is reshaping the consumer landscape. The MarketGrader New China ESG Index and its corresponding ETF offer investors a targeted way to participate in this growth, focusing on companies that meet robust ESG criteria and exhibit strong fundamentals.

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