Chinese Apple retail outlet temporarily suspended operations
Apple Closes Dalian Store in China Amidst Local Challenges, Not Strategic Shift
Apple's decision to close its retail store in Dalian, China, on August 9, 2025, marks a first for the tech giant since entering the mainland Chinese market in 2008. Contrary to speculation, this closure does not signal a larger strategic retreat from the region.
The Dalian store was situated in the Parkland (now rebranded Intime City) shopping mall, which has seen a decline in foot traffic due to management changes, mall restructuring, and the departure of several retailers, including Apple. Urban development and shifting commercial zones have also contributed to the loss of the mall's prominence, leading to a drop in customer visits over time.
Despite this closure, Apple continues to operate another retail store in Dalian in a more modern shopping center with better traffic. The company is also expanding its presence in China, opening a new store in Shenzhen on August 16, 2025, and planning stores in Beijing and Shanghai for 2023.
Apple's strategy in China seems to be more selective, focusing on online sales and modernizing or relocating existing stores. This approach is evident in the closure of unprofitable locations, such as the one in Parkland Mall, as part of a new strategy.
The tech giant faces strong competition in China, with Huawei reclaiming the top spot in the smartphone market, and challenging macroeconomic trends like deflationary pressure and slowing retail sales. However, Apple remains focused on providing a strong retail presence online and across more than 50 stores in Greater China.
In summary, the closure of Apple's Dalian store is best understood as a localized business decision triggered by circumstances at a specific shopping center rather than a broad retreat or strategic shift away from China. The company appears to be rationalizing retail locations while continuing to pursue growth in key Chinese cities.
Meanwhile, Apple's global expansion continues, with new stores planned for Detroit, UAE, Saudi Arabia, and India. The company's stock remains on the watchlist, with Bernd Förtsch, the board member and majority shareholder of the publisher Börsenmedien AG, holding positions in Apple Inc. financial instruments. Other major brands like Coach, Sandro, and Hugo Boss have also left Parkland Mall in recent years.
- Despite the closing of its Dalian store in China, Apple is still expanding its business in China, opening new stores in Shenzhen, Beijing, and Shanghai.
- Technology giants like Apple and fashion brands such as Coach, Sandro, and Hugo Boss have faced challenges in China, with Apple's Dalian store closing due to declining foot traffic at the Parkland Mall, affected by management changes, restructuring, and the departure of numerous retailers.
