Collaboration between AAP and Google for Expansion in Digital News Sector
Google has formed a new partnership with the Australian Associated Press (AAP), a renowned news agency known for its objectivity and primary-source journalism. This collaboration aims to enhance the usefulness and accuracy of results displayed in Google's Gemini app.
The partnership, announced on August 19, 2025, will see AAP provide fact-based news content to Google. This content, produced by experienced journalists based across Australia and abroad, working in an environment free from commercial and political influences, will offer Australians locally relevant, up-to-date information.
Nic Hopkins, Google's Head of News Partnerships for Australia and New Zealand, expressed his excitement about the partnership, stating that it will help deliver a feed of real-time information to enhance responses in the Gemini app.
Emma Cowdroy, AAP's CEO, also expressed her pleasure about partnering with Google. She highlighted that this partnership continues AAP's existing partnership with Google, which has previously focused on journalist training and digital innovation.
AAP's journalism will serve as a mechanism for ensuring timeliness and accuracy in the information provided by Google's products. The Australian Associated Press (AAP) has a 90-year history of providing primary-source journalism, and its nationwide independent newswire supplies articles, photography, video, and fact-checking to hundreds of digital, broadcast, and print outlets across Australia, including many in regional areas.
This partnership is part of AAP's significant digital transformation, which seeks to strengthen its position in the digital news landscape. The latest news from AAP will provide valuable and reliable content for use in Google's Gemini app, helping Australians stay informed in today's fast-paced world.
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