Collaboration of IPVanish and URC Beyond On-Field Cybersecurity Campaign
[IPVanish embarks on a new venture with the United Rugby Championship]
Say hello to IPVanish's latest venture - a partnership with the United Rugby Championship (URC)! 🎉🏉🔐
This exciting collaboration introduces the "First Line of Defence" campaign, designed to promote cybersecurity and digital safety globally within the rugby community.
"Home protection isn't just about the pitch; it's about life," says Subbu Sthanu, IPVanish's General Manager. "This partnership allows us to engage with a technologically-aware and passionate audience, emphasizing the significance of security and privacy."
The campaign aims high, targeting a massive following of fans and teams worldwide. The establishment of an awareness initiative will help educate them about safeguarding their digital presence.
Moreover, the partnership intends to amplify communications for the Television Match Officials (TMOs), the URC's official broadcast group. The goal is to improve how decisions are conveyed to fans, whether they're cheering in the stands or at home.
Founded in 2001, the United Rugby Championship is an elite professional competition, featuring top clubs from Ireland, Italy, Scotland, South Africa, and Wales.
Following cybersecurity footsteps
IPVanish isn't the first VPN provider to venture into sports collaborations to promote cybersecurity.
Back in November 2024, ExpressVPN partnered with Tottenham Hotspur, a renowned UK football team. NordVPN, our top-ranked VPN provider, has also teamed up with various UK clubs since 2018, including Liverpool. Surfshark took a swing with AIK, a Swedish club.
Though data is scarce regarding specific cybersecurity promotion initiatives, it's evident that other VPN providers have established connections with sports clubs to promote their values.
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Resources
- ExpressVPN and Tottenham Hotspur partnership
- NordVPN and Liverpool partnership
- Surfshark and AIK partnership
- ESET and AFC Bournemouth partnership
- Fortinet and Juventus partnership
In the realm of sports and technology, IPVanish follows the footsteps of other VPN providers like ExpressVPN, NordVPN, and Surfshark, partnering with teams to promote cybersecurity. Aiming to educate a global audience about digital safety, IPVanish's 'First Line of Defence' campaign aligns with sports, combining their love for rugby with a concern for cybersecurity.