Content offered by Relax Gaming now available via Light & Wonder platform
In a move that strengthens its position in the iGaming industry, Relax Gaming has partnered with market leader Light & Wonder. This strategic alliance aims to broaden Relax Gaming's content reach in European, US, and Canadian markets.
The partnership was announced with much enthusiasm from both parties. Nadiya Attard, Chief Commercial Officer at Relax Gaming, expressed her excitement about the partnership, praising Light & Wonder's platform as a market leader in aggregation. Steve Mayes, Digital Partnership Director at Light & Wonder, reciprocated the sentiment, expressing delight at the prospect of supplying Relax Gaming's award-winning portfolio of innovative games.
Relax Gaming, known for its extensive collection of over 4,000 online casino games, will be distributing several of its acclaimed titles through Light & Wonder's platform. Iconic games like TEMPLE TUMBLE™, MONEY TRAIN™, and SNAKE ARENA™ will be part of the offering. Additionally, the deal includes the distribution of various Relax Gaming titles such as BILL & COINTM, SWEETOPIA ROYALETM, and COWABUNGA DREAM DROPTM. The collection also includes Relax Gaming's acclaimed proprietary slots.
Relax Gaming's content library also includes games sourced from third-party studios through its partnership programs. The company's diverse collection features games from carefully selected third-party studios, adding to its extensive offering.
This partnership comes on the heels of several significant developments for both companies. Relax Gaming has been bolstering its team and capabilities, with the appointment of Tony O'Mahony as the new Chief Product Officer. The company has also been involved in licensing Stakelogic's ClusterBreaker mechanic, showcasing its commitment to innovative content.
Light & Wonder, on the other hand, has been involved in several significant partnerships and expansions. For instance, Stakelogic has expanded its European footprint through an integration with Light & Wonder, highlighting the strategic partnerships Light & Wonder has been engaging in to strengthen its market presence.
Relax Gaming's recent accolades include the Skill Games Supplier award at the 2023 EGR B2B Awards and the Innovation in Mobile award at the 2023 SBC Awards. The brand also received the GGA's Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3, another popular Relax Gaming title, earned a nomination for Slot of the Year at the 2023 CasinoBeats Game Developer Awards.
As the iGaming industry continues to evolve, partnerships like this one between Relax Gaming and Light & Wonder are set to shape the future of online gaming. For more detailed information about specific partnerships or collaborations, it would be necessary to consult direct announcements from the companies or industry reports that focus on these partnerships.
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