Cornerstone Articles: The Ultimate Guide to Boosting SEO & Authority
Cornerstone articles, a key content marketing strategy, are comprehensive pieces designed to attract and engage readers at the early stages of their journey. Ahrefs, a popular SEO tool, can help identify potential topics for these articles through content gap analysis. Keyword research is crucial before writing, ensuring the articles target high-volume, low-difficulty keywords. These articles, longer and more detailed than typical blog posts, aim to rank high in search results and establish a site's authority in its niche.
Cornerstone articles should be tailored to their target keywords, providing in-depth information and potentially including multimedia elements like videos, images, and data visualizations. Regularly linking back to these articles from other content on the site helps build their internal authority and improves SEO rankings. Before creating such content, it's essential to conduct extensive research on competitors to learn from their strategies and create pieces more likely to rank high.
To maximize their impact, cornerstone articles can be part of a content cluster. This involves writing related blog posts that all link back to the cornerstone article, further boosting its authority and establishing the site as an expert in its niche. Promoting these articles through social media, encouraging backlinks from other blogs, and participating in linkies and roundups can also enhance their reach and influence.
Cornerstone articles, serving as top-of-funnel content, are comprehensive blog posts that align with a brand's identity and are optimized for search engines. They are longer, more detailed, and more authoritative than typical blog posts, aiming to answer all queries an audience may have on the subject matter. While the concept of cornerstone content is widely used, no specific company is credited with developing or applying it for its customers.
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