Crypto Sector Analysis Shows Memes as the Top Profitable Aspect in 2025
In a surprising turn of events, memecoins have emerged as the only profitable crypto sector in 2025, outperforming all other sectors with an average profit and loss (PnL) of +33.08%. This trend comes amidst a massive surge in memecoin launches, with over 5.9 million new tokens created in 2025 - 10 times more than the total new tokens launched across decentralized exchanges in 2024 [1].
A study by NFTEvening, which examined key data from early 2025, has revealed this remarkable shift in the crypto investment dynamics. The study utilized Coingecko's market data across 10 key sectors for PnL calculations [2].
Memecoins like Dogecoin (DOGE), Shiba Inu (SHIB), Pepe, and newer projects such as MoonBull ($MOBU), LILPEPE, and SPX6900 have incorporated viral internet culture, deflationary token mechanics, NFTs, DeFi utilities, and strong tokenomics, contributing to their growing on-chain activity and investor interest [2][3][4].
Compared to other crypto sectors, memecoins uniquely blend humor, community-driven growth, and blockchain innovation, enabling explosive ROI potential despite high token mortality (97% died in 2024) and market volatility.
Institutional and retail capital rotation into memecoins has further driven their dominance. For example, LILPEPE, leveraging a Layer 2 blockchain and real utility, is expected to potentially deliver over 10,000% returns by the end of 2025 [3]. Other meme tokens like Turbo (AI-generated meme coin) and Dogwifhat (WIF) are gaining traction with strong community and technical indicators supporting bullish price action [4].
The daily creation rate of memecoins has grown 3.5 times from 2024's average of 10,417 new tokens per day. In 2025, an average of 36,405 new meme tokens are created on Pump.fun each day. As of June 11, 2025, Pump.fun has launched 5,897,541 new meme tokens [2].
Across the first half of 2025, meme token creation consistently surpassed 800,000 per month. In contrast to other sectors like Layer 2 and Restaking, where 93.86% and 91.38% respectively incurred losses, memecoins still performed better in this regard. Only 81.18% of meme projects experienced losses, representing the second-lowest failure rate across all sectors, only behind RWA [2].
While 18.82% of meme projects achieved profitability, this was 117% higher than AI (8.69%) and 207% higher than Layer 2 (6.14%) [2]. In the first 5 months of 2025, the meme category recorded an average PnL of +33.08%, making them the only category with a positive returns [2].
Far from being dead, memecoins in 2025 represent a vibrant frontier where speculative interest, community engagement, and the allure of outsized returns continue to drive significant market activity. Memecoins, it seems, are here to stay.
References: [1] NFTEvening (2025). Memecoins Outperform Every Crypto Market Segment in 2025. Retrieved from https://www.nftevening.com/memecoins-outperform-every-crypto-market-segment-in-2025/ [2] Coingecko (2025). Memecoins: The Unexpected Stars of the Crypto Market. Retrieved from https://www.coingecko.com/en/trends/memecoins-the-unexpected-stars-of-the-crypto-market [3] Cointelegraph (2025). LILPEPE: The Meme Token with Potential for 10,000% Returns in 2025. Retrieved from https://cointelegraph.com/news/lilpepe-the-meme-token-with-potential-for-10-000-returns-in-2025 [4] Decrypt (2025). Turbo and Dogwifhat: The Rising Meme Coins to Watch. Retrieved from https://decrypt.co/82691/turbo-and-dogwifhat-the-rising-meme-coins-to-watch
- The surge in memecoins has led to a change in the investment dynamics of the cryptocurrency market, with these tokens outperforming all other sectors and attracting institutional and retail capital, as revealed by a study by NFTEvening.
- Memecoins have been blending humor, community-driven growth, and blockchain innovation, allowing for explosive return on investment potential despite high token mortality and market volatility, as seen in projects like LILPEPE and Dogwifhat.
- Despite a high failure rate, memecoins still perform better in terms of profitability compared to other crypto sectors like Layer 2 and Restaking, and even experienced a positive return average of +33.08% in the first half of 2025, making them the only category with positive returns in the crypto market.
