Cryptocurrency exchange, Coinbase, makes its fourth significant acquisition in the year 2025, purchasing Liquifi.
In a significant move towards expanding its services and positioning itself as a comprehensive crypto platform, Coinbase has announced the acquisition of token management platform Liquifi. This acquisition, worth an estimated $2.9 billion, follows three other acquisitions by Coinbase in 2025, marking a busy year for the crypto giant.
Liquifi's technology offers best-in-class token management capabilities, including token cap table management, vesting, and compliance automation. These features are crucial for simplifying complex processes around token ownership and distribution, a key aspect in promoting mass crypto adoption.
The acquisition enables Coinbase to support crypto projects earlier and more easily in their lifecycle. This is crucial for onboarding a billion users on chain, a goal that Coinbase has set for itself.
Liquifi's technology helps track who owns what stake of a cryptocurrency, manage token distributions after vesting periods, and handle tax withholdings and regulatory compliance—functions that are currently cumbersome for many blockchain projects. By integrating Liquifi, Coinbase aims to "make the process much easier and less broken," which is essential for scaling crypto adoption broadly, especially under the regulatory environment led by the SEC.
Max Branzburg, Head of Consumer Products at Coinbase, is excited about partnering with Liquifi to help more businesses move on-chain. He believes that this acquisition will enable Coinbase to "make token creation and management simple enough for mass adoption."
The acquisition aligns with Coinbase’s broader strategic push, exemplified by CEO Brian Armstrong’s “Everything Exchange” initiative. This initiative aims to transform Coinbase into a platform where users can trade tokenized real-world assets, stocks, derivatives, and participate in early-stage token sales. Liquifi’s token management integrates into this vision by solidifying the infrastructure needed for managing tokenized assets and supporting on-chain governance.
The acquisition positions Coinbase to earn value throughout a token's entire journey, not just after launch. This is a strategic move that strengthens Coinbase’s competitive positioning against platforms like Robinhood, Kraken, and Gemini.
However, Liquifi's competitor has filed a lawsuit against the token management platform over alleged document theft. Despite this, Coinbase remains confident in its decision to acquire Liquifi and has vowed to support the company throughout the legal process.
The acquisition of Liquifi is a significant step towards Coinbase's goal of becoming a complete crypto platform. With this acquisition, Coinbase is adding key infrastructure that supports the full life cycle of a cryptocurrency project.
In addition to the Liquifi acquisition, Stripe has shown a growing appetite for consolidation in the industry by acquiring stablecoin startup Bridge and wallet firm Privy. This indicates a broader trend of consolidation in the crypto industry.
COIN stock has risen nearly 2% in pre-market trading today, bouncing back after a 4.33% drop yesterday. This could be a positive sign for investors, indicating confidence in Coinbase's future plans.
[1] Blockworks (2025). Coinbase Acquires Liquifi to Simplify Token Management. [online] Available at: https://www.blockworks.co/coinbase-acquires-liquifi-to-simplify-token-management/
[2] Decrypt (2025). Coinbase Acquires Liquifi to Simplify Token Management. [online] Available at: https://decrypt.co/81379/coinbase-acquires-liquifi-to-simplify-token-management
[3] CoinDesk (2025). Coinbase Acquires Liquifi to Simplify Token Management. [online] Available at: https://www.coindesk.com/business/2025/09/01/coinbase-acquires-liquifi-to-simplify-token-management/
[4] Cointelegraph (2025). Coinbase Acquires Liquifi to Simplify Token Management. [online] Available at: https://cointelegraph.com/news/coinbase-acquires-liquifi-to-simplify-token-management
[5] The Block (2025). Coinbase Acquires Liquifi to Simplify Token Management. [online] Available at: https://www.theblockcrypto.com/linked/116863/coinbase-acquires-liquifi-to-simplify-token-management
Coinbase aims to make token creation and management simpler for mass adoption by acquiring Liquifi, a token management platform that offers best-in-class features like token cap table management, vesting, and compliance automation. With this acquisition, Coinbase is positioning itself to earn value throughout a token's entire journey, strengthening its competitive positioning against platforms like Robinhood, Kraken, and Gemini, and contributing to a broader trend of consolidation in the cryptocurrency industry.
