Daily progress reveals a significant two-fold increase
In the heart of July, T2 made a significant move by launching its unlimited MAX messenger service, a move that garnered high public interest. From mid-July, T2's subscribers gained the opportunity to utilise the messenger without incurring additional internet package costs or extra payments.
The launch of unlimited MAX marked a turning point for T2's messenger, as it began to rapidly gain traction from August 10. The total traffic of the messenger increased by more than 6.5 times from August 9, while the traffic of voice calls in messengers MAX, OK, and VK increased sixfold this week, showing more than a twofold daily increase.
The number of new messenger users on the T2 network also grew by 2.4 times from August 9. This surge in traffic and user base is a testament to the appeal of the unlimited MAX service.
The rapid growth of T2's MAX messenger traffic and voice traffic can be attributed to several factors. The increase aligns with a broader trend of rapidly increasing AI service usage and network traffic, as exemplified by the surge in ChatGPT user growth which surged to over 5 billion visits monthly by July 2025.
Moreover, Google's keynote at SIGCOMM 2025 highlighted ongoing efforts to manage vast AI-related network traffic flows efficiently with new synchronization and congestion-avoidance techniques. Industry events around this period, such as the one on July 24, 2025, from Juniper Networks, focus on AI-native networking to enhance network reliability and reduce operational costs. These advancements imply deployments of new infrastructure possibly enabling or responding to spikes in AI-enabled traffic.
While the search results don't explicitly mention T2's MAX messenger or specific traffic surges in MAX, OK, and VK, these insights provide a broader context for the observed traffic increase. If more specific data on T2 or local MAX, OK, and VK traffic events become available, a more precise cause may be identified.
In summary, T2's unlimited MAX messenger service has seen a dramatic increase in traffic and user base since its launch in mid-July. This growth can be linked to the broader trend of increasing AI service usage and network traffic, as well as potential network upgrades or new deployments of AI-native networking infrastructure.
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