Dane Mathews set to deliver keynote speech at the Digital Signage Experience event by Questex in 2024.
Dane Mathews, the Chief Digital and Technology Officer at Taco Bell, will be the keynote speaker at the Digital Signage Experience (DSE) event taking place from December 7-10, 2024, in Las Vegas at the Las Vegas Convention Center. Mathews' presentation, titled "Innovating Experience: Taking a Bold Approach to Customer Connection in QSR and Beyond," will focus on how Taco Bell uses technology to improve and evolve the consumer and team member experience.
Mathews and his team leverage Taco Bell's cultural and brand leadership capabilities to deliver holistic, powerful experiences that create lasting connections with consumers and team members. At Taco Bell, Mathews leads enterprise digital CX & technology strategy, including experience strategy and design, loyalty, customer relationship management (CRM), commerce, data analytics/automation, and foundational technologies.
One of the key areas Mathews is expected to discuss is the integration of advanced digital signage to create dynamic, personalized customer experiences. He may also delve into the use of AI and data analytics to better understand customer preferences and tailor marketing and menu suggestions. Another topic likely to be covered is omnichannel customer engagement, including mobile apps, digital kiosks, and social media.
Mathews is also expected to share insights on streamlining ordering and fulfillment technology to improve speed and convenience. Furthermore, he might discuss innovations that extend beyond traditional QSR into lifestyle and community connection through technology.
David Drain, Director of Event Programs at DSE, expressed his excitement about Mathews joining the DSE 2024 program, stating that Mathews' presentation will provide a fascinating look at how technology and omnichannel execution are changing everything. Drain believes that Mathews' presentation will offer a unique perspective on how Taco Bell reimagines technology to drive engagement and improve the customer experience.
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As the date of the DSE 2024 event approaches, more details about Mathews' presentation and the innovative strategies he will discuss are expected to be released. Stay tuned for further updates on this exciting event and Taco Bell's innovative approach to customer connection in QSR and beyond.
At the DSE 2024 event, Dane Mathews, the Chief Digital and Technology Officer at Taco Bell, will discuss the integration of advanced digital signage to create personalized customer experiences. Mathews may also delve into the use of AI and data analytics to better understand customer preferences and tailor marketing strategies. Furthermore, he might share insights on streamlining ordering and fulfillment technology to improve speed and convenience, emphasizing how Taco Bell's technology solutions transcend traditional QSR into lifestyle and community connections. For those eager to stay informed about industry trends, the AVTechnology Newsletter offers daily features, news, and analysis for AV/IT professionals.
