Danish Expansion: Ondo partners with If in Denmark
In a significant move for the home insurance industry, If P&C Insurance has announced plans to expand the rollout of Ondo InsurTech plc's LeakBot claims prevention technology beyond Denmark.
If P&C Insurance, Denmark's second-largest insurance provider with a 20% market share, serves over 4.5 million customers across the Nordics and Baltics. The potential expansion of LeakBot could indicate a strategic move by If P&C Insurance to further improve their home insurance services.
The updated partnership agreement between Ondo InsurTech plc and If P&C Insurance may have provisions for collaborations in regions outside Denmark. Craig Foster, CEO of Ondo InsurTech plc, expressed his excitement about scaling LeakBot to a broader customer base in Denmark.
If P&C Insurance's agent network may be involved in the rollout of LeakBot in new regions, though specifics are yet to be disclosed. The updated agreement allows If to introduce LeakBot to its wider Danish customer base, starting from August.
Ondo InsurTech plc is a leading company in claims prevention technology for home insurers. The integration of Topdanmark into If's Nordic operations, completed on 1 July 2025, may have paved the way for this partnership update. Sampo plc held approximately 92.6% of Topdanmark's shares in September 2024 following a public exchange offer.
If continues to offer insurance under both the If and Topdanmark brands as part of the Danish go-to-market. The expansion of LeakBot is expected to commence beyond Denmark from an unspecified future date.
The strategic move by If P&C Insurance to potentially expand LeakBot's reach could have significant implications for the home insurance industry. Ondo's claims prevention technology, LeakBot, could see increased adoption due to If P&C Insurance's potential expansion plans. The potential partnership between Ondo InsurTech plc and If P&C Insurance may potentially involve collaborations in regions outside of Denmark.
If P&C Insurance's decision to potentially expand LeakBot's reach could signal a commitment to improving home insurance services on a larger scale. As more details about the expansion emerge, the industry will closely watch how this partnership unfolds.
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