Development Plans for Sumsub in APAC Region This Year: Query to Sumsub Team
Sumsub Unveils 2025 APAC Development Strategy
Sumsub, a leading identity verification and compliance solution provider, is gearing up for an exciting year in the APAC region. The company has announced its 2025 development strategy, which focuses on localized growth, education, partnerships, and tailored technological solutions.
At the heart of Sumsub's strategy is the participation of key personnel in selected industry events across Southeast Asia. Penny Chai, Vice President of Business Development (APAC) at Sumsub, will be a prominent figure at these events. Chai's expertise and insights will provide valuable insights into Sumsub's future plans and initiatives.
One of the key components of Sumsub's strategy is the launch of the APAC Roadshow titled “Comply to fortify 2.0”. In partnership with DKM ECO, a data services provider, this roadshow aims to address surging fraud attempts and improve compliance readiness across the region, including Hong Kong, Mainland China, Singapore, the Philippines, and expanding next into Vietnam.
In addition to the roadshow event, Sumsub is strengthening its partner channel by collaborating strategically with DKM ECO. This partnership will provide tailored compliance guidance and seamless verification workflow integration for regional businesses.
Sumsub is also focusing on creating more localized content, especially in the areas of cryptocurrency and fintech, to reach more local markets and expand its digital presence. The company has already confirmed its technical compliance in ID verification, liveness detection, and facial recognition against Malaysia's e-KYC regulations.
Furthermore, Sumsub is expanding its product offerings in the APAC market with innovations such as "Bank Account Verification" and sector-specific initiatives like "Sumsub for Government". These moves highlight targeted growth in financial services and public sector compliance, aligning with Sumsub's localized compliance approach and product localization focus areas tailored to APAC regulatory frameworks.
The Q&A series on Instagram and LinkedIn, featuring answers from legal, tech, and other experts, including Penny Chai, will be a regular feature as part of Sumsub's commitment to education and transparency. New answers will be posted every other Thursday.
Sumsub's APAC team will continue to support flagship events in the region, such as TOKEN2049 and the Singapore Fintech Festival. Chai will also be part of the Sumsub team that continues to support these events.
In summary, Sumsub’s 2025 APAC strategy involves events, partner channel development, localized content focus areas, and sector-specific compliance products. These integrated efforts illustrate Sumsub’s commitment to localized, compliance-driven growth with a focus on education, partnership, and tailored technological solutions for the APAC market in 2025.
Business in the APAC region will see an enhancement with Sumsub's focus on technology, as they launch innovations such as "Bank Account Verification" and sector-specific initiatives like "Sumsub for Government." This technology-driven approach aims to bolster financial services and public sector compliance in alignment with APAC regulatory frameworks.
Sumsub's 2025 APAC strategy also emphasizes on education and transparency, with a Q&A series on Instagram and LinkedIn featuring experts, including Penny Chai, who will provide valuable insights into the company's future plans and initiatives.
