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Esports Betting receives a significant boost globally as Beter and Playtech team up

Esports powerhouse Beter teams up with gaming technology kingpin Playtech for enhanced and broader esports coverage.

Two major entities, Beter and Playtech, combine their resources to bolster global esports betting.
Two major entities, Beter and Playtech, combine their resources to bolster global esports betting.

Esports Betting receives a significant boost globally as Beter and Playtech team up

In a groundbreaking move, Playtech and Beter have formed a strategic partnership aimed at expanding and enhancing esports betting offerings. This collaboration will integrate Beter's market-leading esports solutions into Playtech's platform, providing Playtech's customers with an enriched esports betting experience.

Expanding Esports Content

The partnership will offer Playtech's customers access to Beter's extensive esports content, including live odds and streaming for popular games such as CS:GO, Dota 2, and eFootball tournaments like the MASTER CUP and ICE HOCKEY MASTER CUP formats. This collaboration will bring a wealth of fast-paced esports action to Playtech's platform.

Innovative Tournament Formats

Beter's innovative tournament formats, such as duo (2x2) team play and professional esports tournaments, are designed to increase bettor engagement and volume. These unique formats are expected to add a new dimension to the esports betting experience on Playtech's platform.

Geographic Expansion

Beter is already adding coverage of national esports and sports tournaments in multiple countries, including Sweden, Brazil, and India. This coverage will now be accessible via Playtech's distribution network, enabling a wider audience to enjoy the exciting world of esports betting.

Integration into Playtech's Omnichannel Platform

Playtech, known for its omni-channel gambling software offering, plans to leverage Beter's esports content to enhance its unified customer experience across online, mobile, and retail channels. This integration will enable users to enjoy in-play betting options, placing bets as the match unfolds, and will utilise single-account and single-wallet solutions for a seamless user experience.

Prioritizing Responsible Gambling

Both companies prioritize responsible gambling practices, ensuring that the partnership will offer a reliable and entertaining way to enjoy esports betting in regions where it is just starting to take off. Playtech's advanced tools will be used to monitor player behavior and ensure safe limits, further enhancing the responsible gambling aspect of the platform.

This strategic partnership is part of BETER’s broader growth strategy to strengthen its position in esports betting by combining its fast and engaging esports products with Playtech’s large scale and technology leadership in the global gambling market. The combination of Beter's esports content and Playtech's reliable platform has created excitement in the gaming industry, with many believing this collaboration will bring fresh ideas to the esports betting market and attract new fans.

In conclusion, the partnership between Beter and Playtech aims to make esports betting more accessible and exciting for both newcomers and seasoned bettors. By offering a wide range of games, innovative features, and instant updates as games progress, this partnership is set to redefine the esports betting landscape and pave the way for further growth in this rapidly evolving industry.

With the collaboration, Playtech's customers can now place bets on various sports-betting markets, such as CS:GO, Dota 2, eFootball tournaments, and more, due to the integration of Beter's gadgets and technology. This innovative union is expected to increase betting engagement and volume, thanks to Beter's unique tournament formats, like duo (2x2) team play and professional esports tournaments. Geographic expansion is simultaneously underway, as these sports-betting offerings are now available to a broader audience in multiple countries, including Sweden, Brazil, and India.

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