Etoro Introduces Tokenization and Artificial Intelligence Features to Its Trading and Investing Services
In a significant move, eToro, the social trading platform, has announced its first quarterly financial results as a public company. The company has made strides in enhancing its platform with a comprehensive suite of AI-driven tools, an AI-powered marketplace, and a virtual assistant called Tori.
The new AI features aim to democratize advanced trading capabilities previously accessible mainly to hedge funds. These include automated trade execution, portfolio optimization with AI personalization, customizable social feed interactions, development of bespoke trading algorithms, and AI-powered dashboards for risk and portfolio monitoring. Seven new "Alpha Portfolios" have been introduced, leveraging AI analysis of eToro's proprietary retail trading data for quant-driven investment strategies.
Initially, these AI tools are targeted at eToro's "Popular Investors," a group of top traders whose strategies can be copied via the CopyTrader feature. This move is intended to foster community-driven strategy development and customization through public APIs in the AI marketplace.
eToro has also acquired BullAware, a community-built analytics tool, to expand its analytics capabilities integrated into the platform.
In the realm of digital assets, eToro is advancing tokenization initiatives, including projects to tokenize U.S.-listed stocks. The company is also expanding neobanking features, such as the Europe-wide rollout of the eToro Money card, offering benefits like stock-back rewards and zero foreign exchange fees.
CEO Yoni Assia emphasizes the synergy of AI-driven investing and digital assets as fundamental to reshaping wealth creation for future generations. He highlights the transformative potential of AI to personalize investing journeys and process complex data at unprecedented speeds.
eToro's latest developments and future plans focus on deep AI integration into social investing tools and marketplaces, expansion of tokenization in digital assets, and enhancement of user experience via AI assistants and neobanking benefits. These initiatives position eToro at the forefront of blending AI innovation with digital asset expansion to empower retail investors globally.
The eToro Money card, offering 4% stock-back rewards, travel benefits, and 0% foreign exchange (FX) fees, was Europe-wide rolled out. In investing, eToro added AI-powered strategies called Alpha Portfolios, an AI-powered analyst called Tori, and a suite of AI-powered tools and APIs for strategy building and customization.
eToro made its public debut on the Nasdaq stock exchange in May and surged 29% on its initial day of trading. The company reported second-quarter 2025 results in a Tuesday (Aug. 12) earnings release.
During the quarter ended June 30, eToro continued product development across its "four strategic pillars" of trading, investment, wealth management, and neobanking. The latest features in trading include 24/5 trading for 100 U.S. equities, an expanded cryptocurrency offering, and wider access to futures and spot-quoted futures.
Assia also mentioned that alongside this transformation, the global financial landscape is embracing digital assets as a core pillar of diversified portfolios, including bitcoin, crypto assets, and tokenized real-world assets.
Recurring investments were expanded to the United Arab Emirates in wealth management, and eToro launched French savings products in the same sector. The company raised more than $300 million during its public debut, with Assia stating that the combination of AI-driven investing and the rise of digital assets will reshape wealth creation for the next generation.
In summary, eToro's latest developments and future plans focus on deep AI integration into social investing tools and marketplaces, expansion of tokenization in digital assets, and enhancement of user experience via AI assistants and neobanking benefits. These initiatives position eToro at the forefront of blending AI innovation with digital asset expansion to empower retail investors globally.
- eToro, the social trading platform, has delved into cryptocurrency trading with AI-powered tools, boosting the market for digital assets.
- The company's AI-powered analyses of proprietary retail trading data are integral in developing Alpha Portfolios for quant-driven investment strategies.
- To further strengthen its analytics capabilities, eToro has acquired BullAware, a community-built analytics tool.
- As part of its neobanking features, eToro is tokenizing U.S.-listed stocks and expanding the Europe-wide rollout of the eToro Money card.
- With AI integration into social investing, digital asset expansion, and neobanking improvements, eToro enables retail investors to make informed decisions and empower themselves financially.
