Europe's Most Innovative Advertising Awards in 2025 Introduce 5 New Categories Setting the Pace for Creative Development Across the Continent
ADCE Awards 2025: Embracing Emerging Trends and Celebrating Excellence
The ADCE Awards, in partnership with The One Club for Creativity, is set to amplify its global reach and offer a strategic pathway to international visibility and peer-validated authority for senior marketing leaders. This year, the awards are introducing five new categories that reflect the growing importance of digital interaction, influencer-driven marketing, creativity measured by effectiveness, and the integration of artificial intelligence in creative processes.
The new categories for the 2025 ADCE Awards are Art Direction (Print & Outdoor), Digital Direct Marketing (Interactive & Mobile), Influencer Marketing (Interactive & Mobile), Creative Effectiveness (Brand Experience), and Artificial Intelligence (Integrated & Innovation).
Art Direction (Print & Outdoor) honours visual storytelling that transforms static media into immersive brand statements. Digital Direct Marketing (Interactive & Mobile) recognizes personalized communication in building consumer relationships. Influencer Marketing (Interactive & Mobile) celebrates campaigns that harness a creator's authenticity and reach to amplify brand narratives. Creative Effectiveness (Brand Experience) rewards initiatives that deliver measurable business impact. Artificial Intelligence (Integrated & Innovation) category recognizes work that pushes boundaries of creativity through AI.
The entry fee for the 2025 ADCE Awards is flat, with discounts for freelancers and Ukrainian creatives. Submissions are open until September 26. The evaluation process consists of three distinct stages, with the final round taking place in Barcelona's Disseny Hub.
The ADCE Awards Gala honours professional excellence, while the Student Awards Gala focuses on showcasing upcoming talent. Winners of the 2025 ADCE Awards contribute to The One Club's Global Creative Rankings, amplifying international visibility.
ADCE Creative Week, taking place in Barcelona, transforms the city into a hub for the creative community, offering workshops, panel discussions, and networking sessions. This year, for the first time, the public will be invited to the final judging round during ADCE Creative Week.
The ADCE Awards only invite projects that have already triumphed on home soil, ensuring a high-caliber competition. These changes demonstrate ADCE's focus on cutting-edge creative disciplines and technological innovation in advertising and design across Europe. By introducing these categories, ADCE acknowledges shifts in the industry such as increased reliance on AI, the strategic role of influencer marketing, and the need to demonstrate creativity's business impact through effectiveness. The new categories encourage entrants to emphasize strategic insights, innovation, and outcomes to resonate with current market dynamics.
Both the ADCE Awards and the Student Awards Gala offer opportunities for forging partnerships and igniting conversations. Don't miss this chance to be a part of Europe's most prestigious gathering of nationally celebrated design and advertising work.
The Artificial Intelligence (Integrated & Innovation) category, added to the 2025 ADCE Awards, recognizes work that pushes boundaries of creativity through AI. The new categories for the awards also include Creative Effectiveness (Brand Experience), which rewards initiatives that deliver measurable business impact, acknowledging the need to demonstrate creativity's business impact through effectiveness.
