Expanded Financial Resources in Hand, Complete Farmer Aims for Growth and Expansion of its Agricultural Marketplace Throughout Africa
In the heart of Ghana, a pioneering agritech company named Complete Farmer is revolutionizing the agricultural landscape. Founded in 2017 by mechanical engineer Desmond Koney, the company's mission is to transform the livelihoods of farmers by making agriculture profitable.
Complete Farmer employs a comprehensive digital and physical infrastructure strategy to modernize agriculture, boost profitability, and alleviate poverty among smallholder farmers in Africa. The company's model integrates technology, market access, and post-harvest infrastructure to transform the agricultural value chain.
At the core of Complete Farmer's strategy is an end-to-end agricultural marketplace that connects farmers to large buyers, including export markets, fast-moving consumer goods companies, and food processors. This ensures a guaranteed ready market for produce, providing farmers with stable demand and timely payments, reducing market uncertainties and risks faced by smallholders.
The platform enrolls over 50,000 farmers, 90% of whom follow specific cultivation protocols geared towards high-demand crops such as soybeans, cassava, sweet potato, chili pepper, pineapple, and mangoes. This adherence improves crop quality and meets international standards.
To tackle key supply chain challenges like post-harvest loss, packaging, and quality control, Complete Farmer operates seven fulfillment centers in Ghana and Togo, with plans to build six more in northern Ghana backed by €2.2 million from the EU's AgriFI initiative. These centers enhance storage, reduce losses, and improve access to inputs and expert support in underserved regions.
The company has raised substantial funding, including a $10.4 million pre-Series A round in 2023 and the €2.2 million EU grant in 2025, facilitating rapid scaling. Partnerships with accelerators and investors like Ingressive Capital, EchoVC, and Norrsken have been pivotal.
Complete Farmer's strategy combines digital tools and physical assets. The digital platforms deliver real-time market information, cultivation guidance, and direct buyer connections, while the physical infrastructure improves overall supply chain efficiency. The company is also developing an AI application to translate its cultivation protocols into local languages, making the tools more accessible to more farmers.
The impact of Complete Farmer's work is measurable. Farmers on the platform grow their incomes by approximately 12% on average, with some crops like soybeans yielding up to 22% more than the national average. Crop yields have improved by around 8% due to better protocols and infrastructure.
By providing access to quality inputs, technology, and expertise, especially in northern Ghana—an area traditionally underserved by agricultural infrastructure—Complete Farmer empowers smallholder farmers to be more profitable, contributing to poverty reduction and enhanced rural livelihoods.
Complete Farmer's efforts support Ghana’s broader agenda on food security, innovation, and rural economic growth, positioning digital agriculture as a key driver of the continent’s agricultural transformation. The company plans to expand beyond Ghana and Togo, to Senegal and Côte d'Ivoire, in the coming years.
In a nutshell, Complete Farmer's strategy of linking technology-enabled farming protocols with strategic infrastructure investments and assured market access is modernizing African agriculture. Its impact is measurable in improved farm productivity, enhanced profitability for smallholders, and progress toward poverty alleviation by integrating farmers into lucrative, export-driven value chains.
Complete Farmer's approach to agriculture, integrating technology, market access, and post-harvest infrastructure, is modernizing African agricultural systems. The company's digital platforms and physical infrastructure improves the efficiency of the supply chain, enhances crop quality, and connects farmers to lucrative markets, leading to increased farm productivity, profitability, and progress toward poverty alleviation.
