Expands Presence in the U.S. through Acquisition of Exverus by Brainlabs
In a strategic move to bolster its presence on the West Coast of the United States, digital marketing agency Brainlabs has acquired Exverus Media, a Los Angeles-based firm renowned for its data-driven, full-funnel media planning expertise [1][3]. This acquisition marks a significant step in Brainlabs' expansion, aiming to grow its U.S. media billings to $1 billion [3].
Exverus Media, which manages over $100 million in client media spend, has been recognised as a leader in the advertising industry, earning accolades such as Adweek's Breakthrough Media Agency of the Year, Ad Age's Small Media Agency of the Year, and Adweek's Media Plan of the Year multiple times [3].
The acquisition enhances Brainlabs' ability to offer AI-powered, cross-channel media strategies, positioning it as a single agency of record across all media channels [1][3][5]. The integration aims to meet clients’ demand for a “single, integrated view of performance” by combining Brainlabs’ AI-enabled media technology with Exverus’ creative strategy and full-funnel media expertise [1][3].
Exverus will initially operate as a relatively independent unit, maintaining leadership and client relationships while collaborating closely with Brainlabs to deliver shared client briefs and holistic media solutions [1][3]. This approach is designed to ensure that clients continue to benefit from the nimble team that has delivered results for them, while also gaining access to Brainlabs' AI tooling, international reach, and product suite [2].
The acquisition operationalizes Brainlabs' "Real Intelligence" philosophy at scale, as the company aims to provide comprehensive media planning and execution, bridging upper-funnel brand initiatives with lower-funnel performance tactics in a unified approach [1][3]. Additionally, the integration is expected to lead to case studies proving that "Real Intelligence" drives incremental lift across channels, not just efficiency in any single one [1].
Brainlabs' U.S. billings now stand at approximately $1 billion with the acquisition [3]. The company, which is backed by private equity firm Falfurrias Capital, has made several acquisitions in the past, including Hanapin (performance marketing), Distilled (SEO), Nabler (data), Fanbytes (influencer), Sparro and Jack Nimble (Australia) [2].
With no further North America acquisitions imminent, the focus now shifts to digestion and deployment of the latest acquisition. Exverus founders Bill Durrant, Talia Arnold, and Jack Win will remain in place for the next year, with the aim of encouraging shared briefs while maintaining Exverus' culture [1]. The acquisition is expected to result in a unified measurement framework being marketed aggressively to CMOs seeking to avoid stitching together siloed reports [1].
In summary, the acquisition of Exverus Media strengthens Brainlabs’ U.S. footprint coast to coast, diversifies its media capabilities, supports full-funnel media strategies, and enhances its ability to deliver integrated, data-driven performance insights across channels, addressing the evolving needs of mid-to-large domestic brands for a single cohesive view of media impact [1][3][5].
The acquisition of Exverus Media, a Los Angeles-based firm known for its leadership in the advertising industry [3], significantly expands Brainlabs' finances as Exverus manages over $100 million in client media spend [3]. This deal also bolsters Brainlabs' technology by integrating Exverus' creative strategy and full-funnel media expertise with Brainlabs' AI-enabled media technology, positioning Brainlabs as a tech-forward, single agency of record across all media channels [1][3][5].
