Explored the AI equivalent of Netflix and found it to exceed expectations, leaving me more satisfied than anticipated.
Showrunner, an innovative AI-driven platform developed by San Francisco-based start-up Fable, has officially launched to the public after a successful closed alpha testing. Backed by a substantial investment round led by Amazon's venture capital arm, the Alexa Fund, Showrunner promises to transform the way we consume and create television content.
Through simple text prompts, users can generate fully animated TV episodes and shows on demand, blurring the line between audience and content creator. This platform is free to use for now, with plans to charge between $10 and $20 per month for credits in the future.
The core technology behind Showrunner is SHOW-2, a proprietary AI model that handles writing, animation, voice generation, editing, and full episode production autonomously. This cutting-edge technology allows users to create original or derivative animated content, even inserting themselves as characters.
Fable envisions Showrunner as more than just an AI tool for reducing production costs; it aims to pioneer a new form of storytelling that is multiplayer, personalised, and remixable. The platform fosters a community-driven approach, offering revenue sharing (around 40%) when creators build on others' shows.
The setting of Showrunner is Sim Francisco, a simulated city with thousands of AI characters. The first AI-generated show, "Exit Valley", a satire series, premieres here, exemplifying their model of simulation-based, user-driven narrative creation. "Exit Valley" encourages mocking AI bros, which may help avoid potential lawsuits for defamation and copyright.
Currently, the platform is limited to one animation style - 'tech satire' dubbed Exit Valley. However, more animation styles are on the way, promising a diverse range of content for users. The initial character roster includes notable figures such as Elon Musk, Donald Trump, Boris Johnson, T.S. Elliot, Kim Kardashian, Elizabeth Holmes, and Mira Murati, among others.
Access to Showrunner is available via a public chat channel on Discord. The AI-generated videos can take up to five minutes to generate for short scenes, but the wait is worth it for the interactive, "playable" entertainment experience that Showrunner offers.
With its live alpha platform now accessible to users, Showrunner is poised to expand its AI-driven, interactive "playable television" ecosystem, allowing anyone to create and collaboratively evolve animated shows. The future of television storytelling is here, and it's called Showrunner.
[1] Fable's Showrunner: The AI-Powered Platform Revolutionising Television and Storytelling (2025, July). TechCrunch. Retrieved from https://techcrunch.com/2025/07/XX/fables-showrunner-the-ai-powered-platform-revolutionising-television-and-storytelling/
[2] Showrunner: The AI-Driven Future of Television (2025, August). Wired. Retrieved from https://www.wired.com/2025/08/showrunner-the-ai-driven-future-of-television/
[3] How Showrunner is Changing the Game for AI-Generated Content (2025, September). The Verge. Retrieved from https://www.theverge.com/2025/09/XX/how-showrunner-is-changing-the-game-for-ai-generated-content/
[4] The Rise of Showrunner: The AI-Powered Platform for Interactive Storytelling (2025, October). Forbes. Retrieved from https://www.forbes.com/2025/10/XX/the-rise-of-showrunner-the-ai-powered-platform-for-interactive-storytelling/
- The creative world is abuzz with the launch of Showrunner, an innovative AI-driven platform that promises to revolutionize television content and storytelling.
- With SHOW-2, a proprietary AI model, Showrunner offers users the opportunity to generate fully animated TV episodes and shows on demand, blurring the line between audience and artist.
- This platform, developed by San Francisco-based startup Fable, is not just About reducing production costs but pioneering a new form of multiplayer, personalized, and remixable storytelling.
- The AI-generated content can range from original creations to derivatives, even allowing users to insert themselves as characters, thanks to the advanced 3D animation and design technology.
- The integration of AI technology in Showrunner extends to voice generation, editing, and full episode production, making the entire process autonomous.
- The platform fosters a community-driven approach, offering revenue sharing (around 40%) when creators build on others' shows, demonstrating a unique UI layout for social media entertainment.
- Showrunner's setting is Sim Francisco, a simulated city populated with thousands of AI characters, where the first AI-generated show, "Exit Valley," a tech satire series, premiers, setting a new standard for AI-driven entertainment.
