Extron and HETMA team up, among personnel changes in the Pro AV industry
Pro AV Industry Evolves with Geographic Expansion and Technological Advancements
The Pro AV industry is undergoing significant changes, with a strong focus on immersive LED technologies, AI integration, and geographic expansion, particularly in Asia, the Middle East, and Europe.
In the APAC region, Jon Han has been appointed as the business development manager for LEA Professional. Han brings over 18 years of experience in Pro AV solution sales to his new role. Meanwhile, in Europe, Nick Owen has joined AVL Media Group as VP of business development, AVL Group and senior director of sales USA. James Ure has been appointed as VP of U.S. sales and marketing for the same company.
The industry is also witnessing organizational shifts. While specific recent personnel changes for companies like AVL Media Group, Chyron, LEA Professional, Vislink, Extron, Control Concepts, LED Experts Group, Pixotope, and Juenger Audio were not detailed in the available search results, broad organizational shifts in Europe were noted as part of July 2025 industry momentum.
Geographical expansions are a key trend in the industry. Asia continues to drive growth, with record-breaking LED volumes and innovative projects like the Absen × Versatile LED virtual production volume in Deqing, China, featuring the world’s largest monolithic LED virtual production stage. The Middle East, exemplified by Dubai, has seen large-scale LED deployments such as the 418-metre LED promenade display along the Dubai Fountains. InfoComm Asia 2025 highlighted a surge in Chinese innovation in AV, with 75% of 40 new exhibitors from China targeting the broader Asian market.
AI integration is another area of focus, with applications in automated video editing, speech recognition, facial recognition, predictive maintenance, and real-time analytics across Pro AV solutions. Development and adoption of new connectivity standards like GPMI (Global Pro AV Media Interface) could transform AV integration worldwide, starting in Asia.
The security & surveillance AV markets are also expanding rapidly, with demands for HD cameras, AI-powered monitoring, facial recognition, and integrated security solutions driving product diversification.
Notable partnerships include LEA Professional and Jon Han's appointment as business development manager for the APAC region, aiming to promote thought leadership and industry advocacy within the AV industry. Extron and HETMA have partnered to advance AV technology and solutions for higher education institutions in the United States, with HETMA's members providing feedback to Extron's product development teams to ensure the evolving needs of higher education institutions are consistently met.
Pixotope has announced Boston Limited as a global hardware partner, merging Boston's legacy of tailored, high-quality solutions with Pixotope's virtual production technology. Control Concepts, on the other hand, provides expert support and solutions for various manufacturers and control system platforms, including Crestron, Q-SYS, AMX, RTI, Nice, Control4, and Extron.
Vislink has appointed Joseph Lipowski as its new chief technology officer (CTO). LED Experts Group, a division of CrimsonAV, has partnered with NovaStar to distribute its products throughout North America. Jünger Audio has joined the RAVENNA community, partnering with Lawo to ensure compatibility for its audio-over-IP interface based on SMPTE ST2110, AES67, and other format standards.
Finally, Chyron has made several appointments, including Wanlop Wattanadussadee as a technical account manager and John Foo as a technical sales manager, focusing on APAC, specifically Southeast Asia. The partnership between Chyron and these new hires will co-develop training and certification programs for AV professionals in higher education.
Conferences like InfoComm Asia 2025 emphasize the growing role of Chinese AV innovation and highlight the global importance of building industry networks and partnerships to capitalize on these trends. Companies in the Pro AV space are advancing technologically through AI and immersive LED solutions while geographically expanding into Asia, the Middle East, and Europe.
- The Pro AV industry's expansion into Asia, the Middle East, and Europe, as seen in the appointments of Jon Han at LEA Professional in the APAC region and Nick Owen at AVL Media Group in Europe, is a reflection of the industry's geographic growth.
- AI integration, such as automated video editing and facial recognition, is a key focus area in the Pro AV industry, with potential for revolutionary change through the adoption of new connectivity standards like GPMI (Global Pro AV Media Interface), primarily in Asia where these standards could transform AV integration worldwide.
- Pixotope's partnership with Boston Limited and Control Concepts' support for various manufacturers and control system platforms are examples of strategic alliances that are essential for businesses in the Pro AV industry to capitalize on technological advancements and geographic expansions. Finance plays a role in these partnerships as companies invest in research and development, manufacturing, marketing, and recruitment of experts like chief technology officers (CTOs), as seen in Vislink's appointment of Joseph Lipowski as its new CTO.
