FanDuel takes over BeyondPlay in latest acquisition move
FanDuel, the world's leading sports betting and iGaming company, has made a strategic move to enhance its presence in the US online casino landscape. The company has announced the acquisition of BeyondPlay, a B2B technology venture offering next-generation iGaming software.
Asaf Noifeld, Managing Director at FanDuel Casino, expressed delight with the acquisition. He believes that the addition of BeyondPlay's best-in-class jackpot and multiplayer technology will significantly boost FanDuel Casino's offerings.
BeyondPlay, founded by Karolina Pelc in 2021, has secured funding from leading industry venture capitalists, entrepreneurs, and investors. The company has been making waves in the iGaming industry with its focus on player engagement. It has added several well-known gaming customers and has obtained supplier operating licenses in key regulated jurisdictions, including the UK, Malta, Ontario (Canada), and Sweden.
The acquisition will enable FanDuel to launch "FanDuel Casino Jackpots," a progressive jackpot platform now available in multiple states. This move expands FanDuel's casino gaming offerings beyond its established sportsbook and daily fantasy sports presence, making it more appealing to online casino players and helping it to compete more effectively in the growing US regulated market.
BeyondPlay offers two flagship products: a Jackpot Management System and a Multiplayer Software. The Jackpot Management System offers content-agnostic and highly customizable jackpot campaigns, allowing for the creation of multiple progressive jackpots. The Multiplayer Software allows multiple users to participate in the same casino game sessions, pool their stakes, and share their entertainment experience.
Karolina Pelc, CEO of BeyondPlay, expressed her satisfaction with the acquisition. She believes that the partnership will allow BeyondPlay to reach a wider audience and further its mission of enhancing player engagement in the iGaming industry.
The strategic impact of the acquisition includes differentiation of FanDuel’s casino platform through exclusive jackpot offerings, increased cross-selling opportunities between sportsbook, daily fantasy sports, and casino verticals, enhanced user engagement and potentially higher player retention due to jackpot allure, and strengthened competitive positioning against other US operators expanding their casino games portfolio.
FanDuel Entertainment, the operator of the #1 sportsbook and #2 iGaming brand in the US, has grown its share of the US iGaming market to 26%, up 5% year-on-year in Q4 2023. The acquisition of BeyondPlay is part of FanDuel Casino's strategy to improve its iGaming proposition and solidify its footprint in the US online casino landscape.
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Sports betting and finance intersect as FanDuel, the leading sports betting and iGaming company, utilizes technology from BeyondPlay, a B2B venture, to launch "FanDuel Casino Jackpots." This progressive jackpot platform, now available in multiple states, is expected to boost player engagement and contribute to increased cross-selling opportunities in the growing US regulated market.
BeyondPlay's acquisition by FanDuel will further Karolina Pelc's mission to enhance player engagement in the iGaming industry, as the company's technology will be integrated with sports betting and daily fantasy sports offerings, thereby diversifying the platform and attracting a wider audience.
