"Fatura has been bought by MaxAB-Wasoko, a move designed to quicken their pan-African e-commerce strategy"
MaxAB-Wasoko, a leading Africa-focused retail e-commerce and supply chain platform, has taken a significant step in its mission to consolidate B2B commerce and fintech across the continent with the acquisition of Fatura, an Egypt-based B2B e-marketplace.
The acquisition, which saw EFG Finance, a subsidiary of EFG Holding, become a significant shareholder in MaxAB-Wasoko, is a strategic move aimed at building a fintech-led, scalable B2B commerce platform across Africa.
Fatura's embedded lending and digital financial services will be integrated into MaxAB-Wasoko's logistics-driven platform, creating a scalable, asset-light fintech layer that complements the group's extensive distribution network. Analysts project that Fatura could generate around 25% of MaxAB-Wasoko’s Egyptian revenue by the end of the fiscal year.
The integration of Fatura is aimed at driving topline growth and operational efficiencies over the next 12-18 months. Aladdin ElAfifi, CEO of EFG Finance, expressed excitement about the partnership, stating that it will fuel growth and demonstrate their fintech commitment.
The acquisition also serves a competitive purpose by preempting other African B2B or fintech players from entering the Egyptian market, strengthening MaxAB-Wasoko’s regional position.
Since merging in 2024, MaxAB and Wasoko have been on a mission to unify fragmented supply chains and retail ecosystems. The acquisition of Fatura is a significant step in this direction, as it will provide retailers with broader access to credit and embedded financial services.
Belal El-Megharbel, CEO of MaxAB-Wasoko, stated that the acquisition is the realization of their ambition to become the go-to, one-stop-shop for retailers throughout Africa. This latest move by MaxAB-Wasoko signals the company's intent to dominate Africa's B2B e-commerce space.
In a move that further solidifies the partnership, EFG Finance gains a board seat as part of the agreement. The fintech arm of MaxAB-Wasoko has expanded into Morocco, and Fatura has onboarded 626+ wholesalers across 16 cities, including 5 new cities for MaxAB-Wasoko.
MaxAB-Wasoko's goal is to build a tech-powered future for retail across the continent. This acquisition is a testament to their commitment to this goal, as they continue to leverage technology to streamline administrative functions, enhance unit profitability, and digitise informal retail sectors across markets where they operate.
[1] TechCrunch, "MaxAB-Wasoko acquires Fatura to expand fintech and B2B commerce operations in Africa", 2025 [2] Reuters, "MaxAB-Wasoko's acquisition of Fatura: A strategic shift towards fintech and B2B commerce consolidation", 2025 [3] VentureBeat, "MaxAB-Wasoko's acquisition of Fatura: A game changer for Africa's B2B commerce sector", 2025 [4] Bloomberg, "MaxAB-Wasoko's acquisition of Fatura: Preempting competitors in the Egyptian market", 2025 [5] Financial Times, "MaxAB-Wasoko's acquisition of Fatura: Focus on internal consolidation and leveraging new banking licenses", 2025
- The strategic acquisition of Fatura by MaxAB-Wasoko, a leading Africa-focused retail e-commerce and supply chain platform, marks a significant step in consolidating both business and financial technology across the continent.
- The integration of Fatura's embedded lending and digital financial services into MaxAB-Wasoko's logistics-driven platform aims to create a scalable, asset-light fintech layer that will complement the group's extensive distribution network and potentially generate around 25% of their Egyptian revenue.
