FC Barcelona Appoints Martina Suess Cromer, Previously with WPP Corporation, to Oversee Global Communications Investments
Fresh Perspective:
Martina Suess Cromer is stepping up from her position as the U.S. communications guru at WPP and has landed the global chief communications officer gig at FCB – a refreshing revamp at the IPG agency. FCB, in an effort to streamline operations, is splitting communications and growth into two specialized departments.
Brandon Cooke, the dashing global chief marketing officer, will continue his quest to spur new business development and growth while heading up FCB's foreign offices. Cooke's reputation practice was previously under his jurisdiction.
Suess Cromer's mission is to mastermind a unified global communications strategy for FCB, with an emphasis on fostering greater connection and collaboration among the agency's international branches, and making a splash with imaginative storytelling designed to boost brand reputation.
While I couldn't find specific details about Suess Cromer's previous role at WPP or her plans with FCB, it's safe to assume her newly-earned position would come with a host of creative, strategic, and team management responsibilities. The nature of her role at FCB may differ from her role at WPP, but precise differences would likely depend on the specifics of her new role within the agency. If you need further information or insights, don't hesitate to ask!
- Martina Suess Cromer, now at FCB, will oversee the development of a unified global communications strategy, focusing on fostering connections and collaboration among international branches.
- Suess Cromer's new role at FCB, contrasting her previous position at WPP, may encompass creative, strategic, and team management responsibilities to improve brand reputation.
- FCB's decision to split communications and growth into separate departments signifies a commitment to improve business growth and operational efficiency.
- Brandon Cooke, currently the global chief marketing officer at FCB, is responsible for driving new business development, growth, and the management of foreign offices.
