FC Barcelona Named Adweek's International Advertising Agency of the Year
FCB Global Thrives in 2020 Amidst Unprecedented Challenges
In an extraordinary year marked by disruption and change, FCB Global, under the leadership of Susan Credle, demonstrated resilience and adaptability. The agency experienced a 10% global growth in 2020, according to its own reports.
Credle's approach at FCB has been to bet on work that would make the agency stronger. This strategy, coupled with a focus on both client-valued and award-winning work, seemed to prove successful. The agency's mantra of "Never finished" likely played a role in its ability to adapt and grow during the unprecedented challenges of the year.
The philosophy of embracing volatility under Credle's leadership may have helped the agency navigate the uncertainties of 2020. This constant evolution applies not only to FCB but also to its clients. In 2020, FCB entered into new or expanded relationships with clients such as BMW, Kimberly-Clark, and Walmart.
Despite the challenges of the year, which upended norms of work and home life for many, FCB did not suffer financial losses. The agency's approach, prioritizing constant evolution and bets on work that strengthens the agency, seemed to pay off. The success of FCB in 2020 may indicate a resilient and adaptable agency under Credle's leadership.
Susan Credle became the creative chief of FCB Global five years ago. Since then, she has led the agency through significant change, adapting to the ever-evolving marketing world. FCB's Global growth and success in 2020 may be a testament to her leadership and the agency's commitment to constant evolution.
