First-half financial data revealed for Newborn Town 2025: Anticipated revenue surpassing RMB 3 billion, indicating a substantial 38% surge compared to previous year.
Newborn Town's Social Networking Business Thrives with AI Integration and Diverse Product Portfolio
Newborn Town, a global social entertainment company, has reported strong growth in its social networking business in the first half of 2025. The company's revenue for this period is estimated between RMB 3.135 billion to RMB 3.215 billion, representing a year-on-year increase of approximately 38% to 41.5% [1][2].
The social networking business segment is expected to generate revenue between RMB 2,800 million and RMB 2,860 million, with a year-on-year increase of approximately 35.4% to 38.3% [1][2]. Key contributors to this growth include the second-mover products, SUGO and TopTop, which have shown robust growth and significantly contributed to the segment’s strong performance.
SUGO, a second-mover product, has reported steady growth in key metrics such as average online time per user, average revenue per user (ARPU), and the paying user ratio. Alice's Dream: Merge Games and other key titles entered a phase of long-term operation in the first half of 2025, steadily contributing to the company's profits.
Flagship products MICO and YoHo maintained steady revenue contributions, ensuring consistent income streams. Newborn Town credits much of its growth to integrating AI technology that enhances user acquisition, localized operation, and monetization efficiency across its diversified social product portfolio [1][2].
The company's expansion into global markets has also been a significant factor in its success. Newborn Town has been expanding its global presence by exploring new opportunities, with SUGO's product features and business model proving adaptable in emerging markets such as Latin America and Europe. In June 2025, Newborn Town officially established its global headquarters in Hong Kong, reinforcing its global expansion strategy [2].
The innovative business segment of Newborn Town projects revenue between RMB 335 million and RMB 355 million, representing an increase of approximately 65.0% to 74.9% year-over-year. The moat around Newborn Town's social networking business continues to strengthen, making the second growth curve driven by quality games and social e-commerce increasingly evident.
Heer Health, the social e-commerce brand of Newborn Town, has further solidified its leadership in the HIV prevention and sexual healthcare sectors. From January 1 to June 30, 2025, SUGO ranked 7th in the social app category by revenue in the Middle East, while TopTop ranked 10th among gaming apps on Google Play. HeeSay, another social networking product of Newborn Town, ranked 16th in the social app revenue rankings on Google Play in Southeast Asia during the first half of 2025.
TopTop's online community ecosystem has flourished, and the company has continually enhanced its self-developed multimodal algorithm model, Boomiix, which has contributed to improved user engagement and an enriched social experience.
Moving forward, Newborn Town will continue to be anchored in Hong Kong while maintaining a global outlook, leveraging technology to enhance social entertainment, exploring diverse opportunities in global markets, and creating positive emotional value for users worldwide.
[1] Newborn Town's Official Financial Report for the First Half of 2025 [2] Newborn Town's Official Press Release on Establishing Global Headquarters in Hong Kong, June 2025
- The integration of AI technology in Newborn Town's social networking business has been instrumental in enhancing user acquisition, localized operation, and monetization efficiency across its diverse product portfolio, which includes finance-related and technology-driven applications, such as Heer Health, SUGO, TopTop, Alice's Dream: Merge Games, and MICO.
- Newborn Town's expansion into global markets, particularly in emerging markets like Latin America and Europe, has significantly contributed to its business growth, not only in social networking but also in their innovative business segment, which incorporates finance, technology, and social e-commerce.
