Ford Chief Executive expresses gratitude for tariff relief yet emphasizes ongoing need for modification in trade policies to stimulate expansion.
In the heart of Kentucky, Ford Motor Co.'s CEO, Jim Farley, voiced approval toward the revised auto import rules yet emphasized the necessity for further refinement in trade policies to propel domestic auto production. During a visit to Ford's colossal truck plant in Louisville, Farley applauded the company's domestic production, positioning it above competitors.
Farley's speech primarily centered on trade policies, addressing the recent adjustments to President Donald Trump's 25% auto tariffs, signed the day prior. He emphasized that while the changes would alleviate some tariff pressures for automakers, suppliers, and consumers, a comprehensive set of policies cooperating with the administration's vision of a thriving U.S. auto industry is yet to be achieved.
Highlighting Ford's Kentucky Truck Plant, employing nearly 9,000 workers, Farley underscored it as a testament to American manufacturing. Ford's domestic production surpasses many competitors, according to Farley, who contended that if each competitor mirrored Ford's level of domestic production, it could significantly boost U.S. manufacturing and employment.
Notably, while Ford promotes its domestic production, the company continues to import vehicles and parts from Mexico and Canadian engines. The recent revisions to the U.S. auto import rules comprise Executive Order 14289, which aims to restructure overlapping import duties. This order, implemented on May 15, 2025, revises five major trade actions, potentially leading to cost savings for importers of cars and auto parts by reducing overlapping tariffs and offering refunds.
As the discussions surrounding trade and domestic production continue, Farley urged policies that encourage exports and reward companies like Ford for exporting American-produced products. With multiple tariffs in effect, the broader impact on the U.S. economy and auto sales is yet to be determined. Ford, however, reiterated its commitment to managing these complexities and market fluctuations. The company even announced an extension of its "employee pricing" offer to vehicle buyers over the July 4th weekend, an initiative Farley claims has resonated with consumers.
In the midst of shifting trade regulations and market volatility, Ford continues to navigate the evolving landscape of the U.S. auto industry. As negotiations progress, the company remains focused on driving growth while maintaining its competitive edge in domestic production.
The CEO of Ford Motor Co., Jim Farley, stressed the need for comprehensive trade policies that align with the administration's vision of a thriving U.S. auto industry, addressing the implications of the revised auto import rules on American business, economy, and employment. Farley advocated for policies that encourage exports and reward companies for exporting domestic products, emphasizing the potential impact on technological advancements and health, as more American-made vehicles could be exported to international markets.
