Ford's 'Expert in 0-60' Campaign Offers AR Car Tours
Ford has launched an innovative campaign, 'Expert in 0-60', to showcase its vehicles' features. The campaign, produced by BBDO, consists of 10 short videos featuring Ford engineers. Instagram users can explore the cars' interiors and exteriors in 3D, thanks to augmented reality.
The campaign, developed by Greg Hahn, Executive Creative Director at BBDO, aims to engage tech-savvy audiences. It focuses on the Ford Mustang Mach-E electric vehicle, allowing users to virtually tour the car from different angles. This interactive experience offers a unique way to learn about the vehicle's features directly from the engineers who built them.
Ford's 'Expert in 0-60' campaign, produced by BBDO, brings a fresh, interactive approach to car marketing. By utilising Instagram and augmented reality, the campaign provides a detailed, immersive experience of the Mustang Mach-E electric vehicle, setting a new standard for digital car showcases.
