From a worldwide trend to a constant companion: The evolution of Generative AI
In the ever-evolving world of technology, Samsung Gulf Electronics is making significant strides in integrating Artificial Intelligence (AI) into their latest offerings, the Galaxy Z Fold7 and Galaxy Z Flip7.
At the helm of this AI-focused initiative is Fadi Abu Shamat, the Vice-President and Head of Mobile eXperience Division at Samsung Gulf Electronics. Abu Shamat emphasizes the personal benefits of AI in everyday technology, stating that the real value of AI lies in its ability to fit seamlessly into users' lives, not just in its technological complexity.
One of the standout features of the new devices is Samsung's Live Translate, which turns voice calls into bilingual conversations in real time without requiring extra apps. This feature, along with Face-to-face Interpreter mode, enhances global communication, making these devices invaluable tools for the multilingual landscape of the Gulf Cooperation Council (GCC).
The Galaxy Z Fold7 and Galaxy Z Flip7 are designed to embody the broader AI journey in the GCC, moving from experimentation to meaningful, scaled impact. They aim to make advanced AI work for users in the moments that matter most, focusing on user experience rather than the sophistication of algorithms.
Samsung's Note Assist is another AI-powered feature that addresses the issue of knowledge workers spending a significant amount of time on 'work about work'. By using AI to convert unstructured notes into organized, concise summaries, Note Assist streamlines the process of information management, allowing users to focus on more important tasks.
The expansive display of the Galaxy Z Fold7 allows users to review the original document alongside the AI-generated summary, making it easier to verify and act quickly. This feature, along with Now Brief, which condenses long reports or articles into clear overviews in seconds, is particularly useful for decision-makers dealing with multilingual content in the GCC.
The integration of AI into personal tech is not a new trend in the GCC. A survey in the Middle East and Africa found that 100% of respondents had used a tool like ChatGPT, with 68% integrating it into their daily or weekly work routines. McKinsey research shows 74% of organizations in the GCC use Generative AI, compared to a global average of 65%. Moreover, more than half of business leaders in some GCC markets expect AI to deliver significant financial impact within three years.
As governments in the GCC invest in AI infrastructure, train millions in AI skills, and embed it into public services, Samsung is following suit by embedding AI into personal tech. When AI becomes a companion, it changes not just what phones can do, but what users can do and how they live their lives. With the Galaxy Z Fold7 and Galaxy Z Flip7, Samsung is leading the way in this AI-driven future.
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